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Small Business Management : Launching and Growing Entrepreneurial Ventures,9780324569728
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Small Business Management : Launching and Growing Entrepreneurial Ventures

by
Edition:
14th
ISBN13:

9780324569728

ISBN10:
0324569726
Format:
Hardcover
Pub. Date:
12/10/2007
Publisher(s):
South-Western College Pub
List Price: $237.95

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Summary

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.

Table of Contents

Entrepreneurship: A World of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
Starting From Scratch or Joining an Existing Business
Getting Started
Franchises and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Organizational Plan: Teams, Legal Forms, and Strategic Alliances
The Location Plan
The Financial Plan: Projecting Needs
The Financial Plan: Finding Sources of Funding
Planning the Harvest
Focusing on The Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient
Product and Distribution Plans
Pricing and Credit Decisions
Promotional Planning
Global Marketing
Managing Growth in The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing Risk in the Small Firm
Understanding What The Numbers Mean
Managing the Firm's Assets
Evaluating Firm Performance
Table of Contents provided by Publisher. All Rights Reserved.


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