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Small Business Management Launching and Growing Entrepreneurial Ventures (with Printed Access Card)by Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William; Palich, Leslie E.
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Table of Contents
|Entrepreneurship: A World of Opportunity|
|The Entrepreneurial Life|
|Entrepreneurial Integrity: A Gateway to Small Business Opportunity|
|Starting From Scratch or Joining an Existing Business|
|Franchises and Buyouts|
|The Family Business|
|Developing The New Venture Business Plan|
|The Business Plan: Visualizing the Dream|
|The Marketing Plan|
|The Organizational Plan: Teams, Legal Forms, and Strategic Alliances|
|The Location Plan|
|The Financial Plan: Projecting Needs|
|The Financial Plan: Finding Sources of Funding|
|Planning the Harvest|
|Focusing on The Customer: Marketing Growth Strategies|
|Customer Relationships: The Key Ingredient|
|Product and Distribution Plans|
|Pricing and Credit Decisions|
|Managing Growth in The Small Business|
|Professional Management in the Entrepreneurial Firm|
|Managing Human Resources|
|Managing Risk in the Small Firm|
|Understanding What The Numbers Mean|
|Managing the Firm's Assets|
|Evaluating Firm Performance|
|Table of Contents provided by Publisher. All Rights Reserved.|