Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Small Business Management Launching and Growing Entrepreneurial Ventures (with Printed Access Card)by Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William; Palich, Leslie E.
Questions About This Book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Table of Contents
|Entrepreneurship: A World of Opportunity|
|The Entrepreneurial Life|
|Entrepreneurial Integrity: A Gateway to Small Business Opportunity|
|Starting From Scratch or Joining an Existing Business|
|Franchises and Buyouts|
|The Family Business|
|Developing The New Venture Business Plan|
|The Business Plan: Visualizing the Dream|
|The Marketing Plan|
|The Organizational Plan: Teams, Legal Forms, and Strategic Alliances|
|The Location Plan|
|The Financial Plan: Projecting Needs|
|The Financial Plan: Finding Sources of Funding|
|Planning the Harvest|
|Focusing on The Customer: Marketing Growth Strategies|
|Customer Relationships: The Key Ingredient|
|Product and Distribution Plans|
|Pricing and Credit Decisions|
|Managing Growth in The Small Business|
|Professional Management in the Entrepreneurial Firm|
|Managing Human Resources|
|Managing Risk in the Small Firm|
|Understanding What The Numbers Mean|
|Managing the Firm's Assets|
|Evaluating Firm Performance|
|Table of Contents provided by Publisher. All Rights Reserved.|