Start Your Own Business

by Lesonsky, Rieva

• ISBN13: 9781599180816
• ISBN10: 1599180812
• Edition: 4th
• Format: Paperback
• Copyright: 2007-03-07
• Publisher: Entrepreneur Pr

Summary

YOUR ROAD MAP to BUSINESS SUCCESS From the editors ofEntrepreneurmagazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.HERE'S MORE OF WHAT YOU'LL FIND INSIDE:HOW TO get business ideas and pinpoint your target marketSECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniquesHOW TO harness the power of the internet to simplify startup and increase your chances of business successCREATIVE WAYS to finance startup and growthHOW TO take advantage of the latest technology to set up an efficient business on a budgetPLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks

Author Biography

Rieva Lesonsky anationally recognized expert onsmall business, provides guidance,inspiration, and advice to millionsof entrepreneurs each month assenior vice president/editorialdirector of Entrepreneur magazine.

Table of Contents

Introduction to retailing

Business plans

Buy or start your own?

Location

Legal and finance issues

Operations

Store design

Inventory

Equipment

Pricing

Human resources

Marketing

Customer service

Risk management

Planning for the future

Table of Contents provided by Publisher. All Rights Reserved.