9780131542747

Strategic Management And Competitive Advantage: Concepts And Cases

by ;
  • ISBN13:

    9780131542747

  • ISBN10:

    0131542745

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 1/1/2008
  • Publisher: Pearson College Div
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Summary

For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Table of Contents

The Tools of Strategic Analysis
What Is Strategy and the Strategic Management Process?
Evaluating a Firmrsquo;s External Environment
Evaluating a Firmrsquo;s Internal Capabilities
Cases: Roadway Express
Apple iTunes
Michelin and the Global Tire Industry
Wal-Mart Stores, Inc.
Harlequin Enterprises
Business Level Strategies
Cost Leadership
Product Differentiation
Cases: British Motorcycle Industry
JetBlue
Kodak
Levi's
Nike, Inc
Corporate Strategies
Vertical Integration
Corporate Diversification
Organizing to Implement Corporate Diversification
Strategic Alliances
Mergers and Acquisitions
Cases: Nucleon, Inc.
LVMH
Ben & Jerry's- Japan;Ebay
The Tale of Eloise and Abelard
Extending the Easy Business Model
Lego
SwissAir
Newell Company
Saatchi & Saatchi
Cooper Industries
Table of Contents provided by Publisher. All Rights Reserved.

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