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Strategic Management and Competitive Advantage : Concepts and Cases,9780131542747
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Strategic Management and Competitive Advantage : Concepts and Cases

by ;
Edition:
2nd
ISBN13:

9780131542747

ISBN10:
0131542745
Format:
Hardcover
Pub. Date:
1/1/2008
Publisher(s):
Pearson College Div
List Price: $173.33
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Summary

For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Table of Contents

The Tools of Strategic Analysis
What Is Strategy and the Strategic Management Process?
Evaluating a Firmrsquo;s External Environment
Evaluating a Firmrsquo;s Internal Capabilities
Cases: Roadway Express
Apple iTunes
Michelin and the Global Tire Industry
Wal-Mart Stores, Inc.
Harlequin Enterprises
Business Level Strategies
Cost Leadership
Product Differentiation
Cases: British Motorcycle Industry
JetBlue
Kodak
Levi's
Nike, Inc
Corporate Strategies
Vertical Integration
Corporate Diversification
Organizing to Implement Corporate Diversification
Strategic Alliances
Mergers and Acquisitions
Cases: Nucleon, Inc.
LVMH
Ben & Jerry's- Japan;Ebay
The Tale of Eloise and Abelard
Extending the Easy Business Model
Lego
SwissAir
Newell Company
Saatchi & Saatchi
Cooper Industries
Table of Contents provided by Publisher. All Rights Reserved.


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