The Tools of Strategic Analysis | |
What Is Strategy and the Strategic Management Process? | |
Evaluating a Firmrsquo;s External Environment | |
Evaluating a Firmrsquo;s Internal Capabilities | |
Cases: Roadway Express | |
Apple iTunes | |
Michelin and the Global Tire Industry | |
Wal-Mart Stores, Inc. | |
Harlequin Enterprises | |
Business Level Strategies | |
Cost Leadership | |
Product Differentiation | |
Cases: British Motorcycle Industry | |
JetBlue | |
Kodak | |
Levi's | |
Nike, Inc | |
Corporate Strategies | |
Vertical Integration | |
Corporate Diversification | |
Organizing to Implement Corporate Diversification | |
Strategic Alliances | |
Mergers and Acquisitions | |
Cases: Nucleon, Inc. | |
LVMH | |
Ben & Jerry's- Japan;Ebay | |
The Tale of Eloise and Abelard | |
Extending the Easy Business Model | |
Lego | |
SwissAir | |
Newell Company | |
Saatchi & Saatchi | |
Cooper Industries | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.