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Strategic Management : Concepts,9780136015697
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Strategic Management : Concepts

by
Edition:
12th
ISBN13:

9780136015697

ISBN10:
0136015697
Format:
Paperback
Pub. Date:
1/1/2009
Publisher(s):
Prentice Hall

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Summary

KEY BENFIT:Davidrs"sStrategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

Table of Contents

The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc. 2007
Strategy Formulation
The Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
Strategy Implementation
Implementing Strategies: Management and Operations Issues
Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Strategy Evaluation
Strategy Review, Evaluation, and Control
Strategic Management Case Analysis How to Prepare and Present a Case Analysis
Name Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.


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