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List Price: $91.41
Strategic Management of Technology and Innovation by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling's approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion and analysis. An affordable paperback, it is ideal to package with recommended, chapter-specific case sets from the author, which are available through the Primis Custom Case Database.
Melissa A. Schilling is an associate professor of management at the Stern School of Business, New York University.
Table of Contents
Chapter 1: Introduction
Part I: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles and Design Dominance
Chapter 5: Timing of Entry
Part II: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization’s Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation
Part III: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams