9780072942989

Strategic Management of Technological Innovation

by
  • ISBN13:

    9780072942989

  • ISBN10:

    0072942983

  • Edition: 1st
  • Format: Paperback
  • Copyright: 6/16/2004
  • Publisher: McGraw-Hill/Irwin
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List Price: $91.41

Summary

Strategic Management of Technology and Innovation by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling's approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion and analysis. An affordable paperback, it is ideal to package with recommended, chapter-specific case sets from the author, which are available through the Primis Custom Case Database.

Author Biography

Melissa A. Schilling is an associate professor of management at the Stern School of Business, New York University.

Table of Contents

Chapter 1: Introduction

Part I: Industry Dynamics of Technological Innovation

Chapter 2: Sources of Innovation

Chapter 3: Types and Patterns of Innovation

Chapter 4: Standards Battles and Design Dominance

Chapter 5: Timing of Entry

Part II: Formulating Technological Innovation Strategy

Chapter 6: Defining the Organization’s Strategic Direction

Chapter 7: Choosing Innovation Projects

Chapter 8: Collaboration Strategies

Chapter 9: Protecting Innovation

Part III: Implementing Technological Innovation Strategy

Chapter 10: Organizing for Innovation

Chapter 11: Managing the New Product Development Process

Chapter 12: Managing New Product Development Teams

Chapter 13: Crafting a Deployment Strategy

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