9780073210582

Strategic Management of Technological Innovation

by
  • ISBN13:

    9780073210582

  • ISBN10:

    0073210587

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 10/11/2006
  • Publisher: McGraw-Hill/Irwin
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List Price: $108.34

Summary

Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Table of Contents

Introduction
Industry Dynamics of Technological Innovation
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry
Formulating Technological Innovation Strategy
Defining the Organization's Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
Implementing Technological Innovation Strategy
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy
Table of Contents provided by Publisher. All Rights Reserved.

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