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Strategic Management : Text and Cases,9780073102467
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Strategic Management : Text and Cases

by ; ;
Edition:
3rd
ISBN13:

9780073102467

ISBN10:
0073102466
Format:
Hardcover
Pub. Date:
1/6/2006
Publisher(s):
McGraw-Hill College

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Table of Contents

Part One: Strategic AnalysisChapter 1 Strategic Management: Creating Competitive AdvantagesChapter 2 Analyzing the External Environment of the FirmChapter 3 Assessing the Internal Environment of the FirmChapter 4 Recognizing a Firm'¬"s Intellectual Assets: Moving beyond a Firm'¬"s Tangible ResourcesPart Two: Strategic FormulationChapter 5 Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6 Corporate-Level Strategy: Creating Value through DiversificationChapter 7 International Strategy: Creating Value in Global MarketsChapter 8 Digital Business Strategy: Leveraging Capabilities in a Disruptive EnvironmentPart Three: Strategic ImplementationChapter 9 Strategic Control and Corporate GovernanceChapter 10 Creating Effective Organizational DesignsChapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12 Managing Innovation and Fostering Corporate EntrepreneurshipChapter 13 Recognizing Opportunities and Creating New VenturesPart Four: Case Analysis Chapter 14 Analyzing Strategic Management CasesCases1. JetBlue Airways2. Ford Motor Company in 2004: Entering Second Century of Existence3. Starbucks Corporation: Competing in a Global Market4. The Skeleton in the Corporate Closet5. Green Mountain Coffee Roasters6. Pixar7. eBay: King of the Online Auction Industry8. The Best-Laid Incentive Plans9. American Red Cross in 2002 (A)10. Yum! Brands, Pizza Hut, and KFC11. Crown Cork & Seal in 198912. Growing for Broke13. Dippin'¬" Dots Ice Cream14. Panera Bread Company15. Wal-Mart'¬"s Strategy for the 21st Century: Sustaining Dominance16. Edward Marshall Boehm, Inc.17. McDonald'¬"s18. Microsoft'¬"s Battle for the Living room: The Trojan Horse'¬”The Xbox19. Schoolhouse Lane Estates20. Atari and InfoGrames Entertainment SA21. FreshDirect22. Robin Hood23. Johnson & Johnson24. General Motors25. Heineken26. Procter & Gamble27. Sun Life Financial: Entering China28. The Casino Industry29. Yahoo!30. Enron: On the Side of the Angels31. World Wrestling Entertainment 32. Zara: Fast Fashion33. Kmart'¬"Sears Merger of 200534. Kroger Company35. QVC36. Philips versus Matsushita: A New Century, a New Round37. Expedited Competition: The Express Delivery Services Industry'¬”UPS, FedEx, DHL, TNT'¬”Differentiated Options38. Reader'¬"s Digest: Inform, Enrich, Entertain, and Inspire'¬”Inspire Whom: And for How Much Longer?39. Southwest Airlines: How Much Can '¬SLUV'¬¯ Do?40. Toys '¬SR'¬¯ Us41. The Lincoln Electric Company, 1996 Indexes


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