Strategic Product Creation Deliver Customer Satisfaction from Every Level of Your Company

by Kerber, Ronald; Laseter, Timothy

• ISBN13: 9780071486552
• ISBN10: 0071486550
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-01-23
• Publisher: McGraw-Hill Education

Summary

Features case studies of world-class leaders such as Walt Disney Imagineering,Whirlpool Corporation, Mars, Inc., IBM, and others Covers both short-and long-term strategies, coupled with suggestions for advanced technology

Author Biography

Ronald L.Kerber, Ph.D. is the former executivevice president and CTO of Whirlpool Corporation. He is a leadingconsultant with the Department of Defense.

Timothy M. Laseter, Ph.D. serves on the facultyof the Darden Graduate School of Business Administration at the Universityof Virginia.

Table of Contents

Product creation leadership : delivering business results	p. 3
Product idea generation : sensing customer needs and market opportunities	p. 19
Technology capabilities : separating invention and execution	p. 47
Product creation process design : leveraging discipline and judgment	p. 71
The competitive product portfolio : integrating process and product architecture	p. 109
People and project management : inspiring and leading the workforce	p. 135
Innovation partnerships : connecting the extended enterprise	p. 165
Walt Disney imagineering : stories of the impossible	p. 193
Mars Incorporated : consumer-driven innovation	p. 213
Whirlpool Corporation : building a global product creation capability	p. 235
United Technologies Corporation : discipline and balance in innovation	p. 259
IBM : leveraging customer focus, research, and collaboration	p. 279
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