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9780205562060

Strategies for Business and Technical Writing

by
  • ISBN13:

    9780205562060

  • ISBN10:

    020556206X

  • Edition: 6th
  • Format: Paperback
  • Copyright: 2008-01-01
  • Publisher: Longman
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List Price: $70.20

Summary

Strategies for Business and Technical Writingteaches effective writing for the world of work and helps readers become better writers using specific techniques employed by successful communicators in their fields. Topics include audience analysis, language use and misuse, writing and revision processes, the influence of technology on communication, reacute;sumeacute;s, letters, memos, e-mail, reports, and proposals. Business and technical writers, students aspiring to procure a career as a professional (business and technical) writer.

Table of Contents

Prefacep. ix
Introductionp. 1
Process as well as Productp. 5
Using PAFEO Planningp. 7
The Writing Processp. 15
The Direct Writing Process for Getting Words on Paperp. 21
Evaluating and Testing as You Revisep. 26
The Project Worksheet for Efficient Writing Managementp. 39
Problems With Languagep. 49
Gobbledygookp. 52
Writing in Your Jobp. 60
The Plain English Revolutionp. 68
A Critic of Plain Language Misses the Markp. 79
A Guide to Nonsexist Languagep. 83
International Communication and Languagep. 89
Business and Technical Correspondencep. 115
Making Your Correspondence Get Resultsp. 118
I Have Some Bad News for Youp. 127
How to Write Better Memosp. 131
How to Use Bottom-Line Writing in Corporate Communicationsp. 135
E-Mail: Presenting a Professional Imagep. 145
Reports and Other Longer Documentsp. 167
Audience Analysis: The Problem and a Solutionp. 170
What to Reportp. 187
The Writing of Abstractsp. 195
Tne Report Writing Pitfalls: How to Avoid Themp. 200
Creating Visualsp. 207
Strategies of Persuasionp. 231
Proposalsp. 243
Writing Proposals with Stylep. 260
Resumes and Other Written Materials for a Job Searchp. 275
Writing Resumes and Letters in the Language of Employersp. 277
The Basics of a Cover Letterp. 306
Your Resume on the Internetp. 321
Follow-Up Lettersp. 334
And Now a Word (or Two or Three) About Ethicsp. 347
Communication Failures Contributing to the Challenger Accident: An Example for Technical Communicatorsp. 349
How to Lie with Statisticsp. 361
Determining the Ethics of Stylep. 369
Legal and Ethical Issues in Editingp. 374
Acknowledgmentsp. 381
Indexp. 384
Table of Contents provided by Ingram. All Rights Reserved.

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