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9780205261208

Strategies for Business and Technical Writing

by
  • ISBN13:

    9780205261208

  • ISBN10:

    0205261205

  • Edition: 4th
  • Format: Paperback
  • Copyright: 1999-01-01
  • Publisher: Longman
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List Price: $48.60

Summary

Strategies for Business and Technical Writing teaches effective writing for the world of work and helps readers become better writers using specific techniques employed by successful communicators in their fields. & Topics include audience analysis, language use and misuse, writing and revision processes, the influence of technology on communication, résumés, letters, memos, e-mail, reports, and proposals. & Business and technical writers, students aspiring to procure a career as a professional (business and technical) writer.

Table of Contents

PREFACE XI(2)
INTRODUCTION xiii
PART ONE: PROCESS AS WELL AS PRODUCT 1(58)
John Keenan
Using PAFEO Planning
3(9)
Michael E. Adelstein
The Writing Process
12(6)
Peter Elbow
The Direct Writing Process for Getting Words on Paper
18(5)
Linda Flower
John Ackerman
Evaluating and Testing As You Revise
23(13)
John S. Harris
The Project Worksheet for Efficient Writing Management
36(10)
Dorothy A. Winsor
Communication Failures Contributing to the Challenger Accident: An Example for Technical Communications
46(13)
PART TWO: PROBLEMS WITH LANGUAGE 59(46)
Stuart Chase
Gobbledygook
62(8)
William Zinsser
Writing in Your Job
70(8)
Alan Siegel
The Plain English Revolution
78(11)
University of Winconsin-Extension Equal Opportunities Program Office and Department of Agricultural Journalism
Guide to Nonsexist Language
89(6)
Rosalie Maggio
Bias-Free Language: Some Guidelines
95(10)
PART THREE: BUSINESS AND TECHNICAL CORRESPONDENCE 105(90)
Malcolm Forbes
How to Write a Business Letter
108(4)
David V. Lewis
Making Your Correspondence Get Results
112(10)
The Royal Bank of Canada
Letters That Sell
122(8)
Allan A. Glatthorn
"I Have Some Bad News for You"
130(5)
Harold K. Mintz
How to Write Better Memos
135(4)
Marvin H. Swift
Clear Writing Means Clear Thinking Means
139(6)
Lee Clark Johns
The File Cabinets Has a Sex Life: Insights of a Professional Writing Consultant
145(34)
John S. Fielden
Ronald E. Dulek
How to Use Bottom-Line Writing in Corporate Communications
179(10)
M. Jimmie Killingsworth
E-Mail: A New Medium for Technical Correspondence
189(6)
PART FOUR: REPORTS AND OTHER LONGER DOCUMENTS 195(106)
J.C. Mathes
Dwight W. Stevenson
Audience Analysis: The Problem and a Solution
198(17)
Richard W. Dodge
What to Report
215(8)
Christian K. Arnold
The Writing of Abstracts
223(5)
Vincent Vinic
Ten Report Writing Pitfalls: How to Avoid Them
228(7)
Walter E. Oliu
Charles T. Brusaw
Gerald J. Alred
Creating Tables and Illustrations
235(29)
Darrell Huff
How to Lie with Statistics
264(8)
David W. Ewing
Strategies of Persuasion
272(12)
Philip C. Kolin
Proposals
284(17)
PART FIVE: RESUMES AND OTHER WRITTEN MATERIALS FOR A JOB SEARCH 301(72)
John L. Munschauer
Writing Resumes and Letters in the Language of Employers
303(30)
Blythe Camenson
The Self-Assessment
333(18)
Marcia R. Fox
The Style and Appearance of the Cover Letter
351(5)
Richard H. Beatty
The Functional Resume
356(17)
INDEX 373

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