The Strategy Book

by McKeown, Max

• ISBN13: 9780273757092
• ISBN10: 0273757091
• Edition: 1st
• Format: Paperback
• Copyright: 2012-01-09
• Publisher: Ft Pr

Summary

Quick, actionable, proven solutions for today's most common business strategy challenges. 60 brief sections cover all you need to know to define and execute winning strategies. Organized and cross-referenced for maximum ease-of-use: packed with clear descriptions, objectives, and examples. Covers everything from using instinct to leading strategy formation. Indispensable for both strategy newcomers and experienced strategists seeking innovative new approaches. This concise, easy-to-use book brings together bite-size solutions to today's most common business strategy challenges: everything managers and leaders need to define the right strategies and align the entire organization to execute on them successfully. Organized into 60 bite-size sections, The Strategy Book brings together crystal-clear advice for successfully choosing and applying today's most valuable strategies and strategic tools. For each, leading management consultant Max McKeown offers crystal-clear introductory explanations, concise discussions of objectives, and memorable, real-world examples. You'll learn how each strategy fits into your broader challenges as a leader; how to define and measure success; and much more. Exceptionally practical and fully cross-referenced, this book is designed to help you right now -- and to keep helping you with all your business strategy challenges, for years to come.

Author Biography

Max Mackeown demystifies the strategy process and challenges the reader to really think and take action, With its rich array of strategy tools, this book will help bridge the theory-practice gap to produce results which really matter.

Table of Contents

About the author	p. xiv
Author's acknowledgements	p. xv
Publisher's acknowledgements	p. xvi
Introduction	p. xviii
What is strategy?	p. xxi
Your strategic self	p. 1
Shaping the future	p. 4
Thinking before you plan	p. 10
Becoming a strategic thinker	p. 15
Selling your strategy	p. 20
Thinking like a strategist	p. 25
Reacting is as important as planning	p. 27
Taking risks (jumping your uncertainty gaps)	p. 32
Looking over your shoulder	p. 38
Knowing where grass (really) is greener	p. 43
Creating your strategy	p. 49
Seeing the big picture?	p. 51
Finding position, intention and direction	p. 56
Looking for advantages	p. 62
Making strategic decisions and choices	p. 70
Adapting to your competitive environment	p. 76
Winning with strategy	p. 85
Winning strategy games	p. 87
Creating new markets	p. 93
Getting ahead of your strategic group	p. 100
Growing your business (again and again)	p. 108
Going global without going broke	p. 115
Knowing what you can do best	p. 121
Making your strategy work	p. 127
Managing your strategy process	p. 129
Meetings for strategic minds	p. 136
Managing change, making strategy work	p. 144
Understanding what can go wrong	p. 149
Saving your company from failure	p. 156
The Strategy Book tool kit	p. 165
The basic (powerful) strategy questions	p. 167
SWOT analysis	p. 170
Porter's 5 forces of competition	p. 172
Porter's generic strategies	p. 174
Burgelman's strategy dynamics model	p. 176
Porter's value chain	p. 178
Core competencies and resource-based view	p. 180
Nonaka and Takeuchi's knowledge spiral	p. 182
McKinsey's 7-5 framework	p. 184
Scenario planning	p. 186
Ansoffs growth grid	p. 188
BCG's product portfolio matrix	p. 190
Kim and Mauborgne's blue ocean	p. 192
Greiner's growth (and crisis) model	p. 194
Treacy and Wiersema's value disciplines	p. 196
Cummings and Wilson: orientation and animation	p. 198
Lewin's force field analysis	p. 200
Kotter's eight phases of change	p. 202
Kaplan and Norton's balanced scorecard	p. 204
Hrebiniak's model of strategy execution	p. 206
Hammer and Champy's business process redesign	p. 208
Michaud and Thoenig's strategic orientation	p. 210
Burgelman and Grove's strategy bet model	p. 212
Argyris's double and single loop learning	p. 214
Mintzberg's deliberate and emergent	p. 216
Johnson's white space model	p. 218
Prahalad's bottom of the pyramid	p. 220
Stacey's strategy from complexity	p. 222
Final words	p. 224
Further reading	p. 225
Index	p. 227
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