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Student Achievement Series: Foundations of Business



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Pub. Date:
South-Western College Pub
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Student Achievement Series: Foundations of Business provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The Student Achievement Series was developed in partnership with over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Through extensive research and focus groups conducted with a diverse cross-section of students, Cengage Learning presents a groundbreaking solution for skills mastery, understanding, and retention. Feedback from students has been instrumental in all aspects of development--from design and pedagogy to testing and assessment to title and packaging. These elements culminate in a textbook program that reflects the way students learn and study best.

Table of Contents

Key Terms
Why This Chapter Matters
TheEnvironment of Business
Exploring the World of Business and Economics
Your Future in the Changing
World of Business Business: A Definition Types of Economic
Systems Measuring Economic Performance
The Business Cycle
Types of Competition
American Business Today
Being Ethical and Socially
Responsible Business Ethics
Defined Ethical Issues
Factors Affecting Ethical Behavior
Encouraging Ethical Behavior
The Evolution of Social Responsibility in Business
Two Views of Social Responsibility
Consumerism Employment Practices
Concern for the Environment
Implementing a Program of Social Responsibility
Exploring Global Business
The Basis for International Business
Restrictions to International Business
The Extent of International Business
Methods of Entering
International Business
Sources of Export Assistance
Trends in Business Today
Understanding Information and e-Business
How Can Information Reduce Risk
When Making a Decision?
Managers' Information Requirements
How Do Employees
Use an Information System
Improving Productivity with the Help of Computers and Technology
Using Computers and the Internet to Obtain
Information Defining e-Business
Fundamental Models of e-Business
The Future of e-Business: Growth, Opportunities, and Challenges
Choosing a Form of Business Ownership
Sole Proprietorships Partnerships
Advantages and Disadvantages of Partnerships
Corporations Advantages and Disadvantages of Corporations
Special Types of Business
Ownership Cooperatives, Joint Ventures, and Syndicates
Corporate Growth
Small Business, Entrepreneurship, and Franchise
Small Business: A Profile
The People in Small Businesses: The Entrepreneurs
The Importance of Small Businesses in Our Economy
The Pros and Cons of Smallness
The Small Business Administration Franchising
The Growth of Franchising
Management and Organization
Understanding the Management Process
What Is Management?
Basic Management Functions
Kinds of Managers
What Makes Effective Managers?
Leadership Managerial Decision
Making Managing Total Quality
What It Takes to Become a Successful Manager Today
Creating a Flexible Organization
What Is an Organization?
Job Design Departmentalization
Delegation, Decentralization, and Centralization
The Span of Management
Chain of Command: Line and Staff Management
Forms of Organizational Structure
Additional Factors
That Influence an Organization
Producing Quality Goods and Services
What Is Production?
The Conversion Process
Where Do New Products and Services Come From?
How Do Managers Plan for Production?
Operations Control
Management of Productivity and Technology
Human Resources
Attracting and Retaining the Best Employees
Human Resources Management: An Overview Human
Resources Planning Cultural
Diversity in Human Resources
Job Analysis Recruiting, Selection, and Orientation
Compensation and Benefits Training and Development
The Legal Environment of HRM
Motivating and Satisfying
Employees and Teams What Is Motivation?
Historical Perspectives on Motivation
Contemporary Views on Motivation Key Motivation
Techniques Teams and Teamwork v. Marketing
Building Customer Relationships
Through Effective Marketing
Marketing and the Management of Customer
Relationships Utility: the Value Added by Marketing
The Marketing Concept
Markets and Their Classification
Developing a Marketing Strategy
Marketing Strategy and the Marketing Environment
Developing a Marketing Plan Market
Measurement and Sales Forecasting
Marketing Information Types of Buying Behavior
Creating and Pricing
Products that Satisfy Customers Classification of Products
The Product Life Cycle Product
Line and Product Mix Managing the Product
Mix Branding Packaging and Labeling
Pricing Products
Pricing Objectives
Pricing Methods
Pricing Strategies
Pricing Business Products
Distributing and Promoting
Products Channels of Distribution Partnering
Through Supply-Chain Management
Marketing Intermediaries: Wholesalers
Marketing Intermediaries: Retailers Physical Distribution
What is Integrated Marketing Communications?
The Promotion Mix: An Overview Advertising
Personal Selling Sales
Promotion Public Relations
Accounting and Finance
Using Accounting Information
Why Accounting Information
Is Important Who Uses Accounting Information
The Accounting Process
The Balance Sheet
The Income Statement
The Statement of Cash Flows
Evaluating Financial Statements
Mastering Financial Management
What Is Financial Management?
Planning--The Basis of Sound
Financial Management
Financial Services
Provided by Banks and Other Financial
Institutions Sources of Short-Term Debt
Financing Sources of Equity Financing
Sources of Long-Term Debt Financing
Notes Credits
Answers to Test Preppers Index
Table of Contents provided by Publisher. All Rights Reserved.

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