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Writing for Television, Radio, and New Media,9780534561246
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Writing for Television, Radio, and New Media

by
Edition:
7th
ISBN13:

9780534561246

ISBN10:
0534561241
Format:
Paperback
Pub. Date:
7/30/1999
Publisher(s):
Wadsworth Publishing

Questions About This Book?

What version or edition is this?
This is the 7th edition with a publication date of 7/30/1999.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This text covers the principles, techniques, and approaches of writing for a variety of formats for television, radio, and the Internet. This text includes a variety of formats, including interviews, sports, advertisement, and scripts, as well as news.

Author Biography

Robert L. Hilliard (Ph.D., Columbia University) has written, produced, directed, and performed in professional television and radio. Currently professor of Media Arts at Emerson College, he is former chief of the Educational (Public) Broadcasting Branch of the FCC and was Chair of the Federal Interagency Media Committee in Washington, D.C.

Table of Contents

Preface xiii
About the Author xiv
The Mass Media
1(14)
Demographics
3(1)
The Electronic Media
4(1)
Television and the Mass Audience
5(2)
Radio and the Mass Audience
7(2)
The Internet Audience
9(1)
Subject Matter
9(6)
Censorable Material
10(1)
Controversial Material
11(4)
Basic Elements of Production
15(24)
Television
16(11)
The Studio
16(1)
The Camera: Movement
17(2)
The Camera: Lenses
19(1)
The Camera: Shots
20(2)
Control Room Techniques and Editing
22(5)
Sound
27(1)
Radio
27(11)
The Microphone
27(3)
Sound Effects
30(3)
Music
33(2)
Sound and Music Techniques and Terms
35(2)
The Studio
37(1)
The Control Room
37(1)
More Radio Terminology
38(1)
Application and Review
38(1)
Television
38(1)
Radio
38(1)
Format and Style
39(20)
Format
39(2)
Script
41(7)
Television
42(1)
Film
43(1)
Radio
44(4)
Style
48(6)
Writing for the Ear and Eye
48(2)
Simplicity
50(1)
Grammar
51(1)
Punctuation
52(1)
Abbreviations
52(1)
Gender
52(1)
Accuracy and Research
53(1)
The Computer
54(5)
Software Types
56(1)
Software and Formatting
56(1)
Computers and the News
57(1)
Computers in Production
57(2)
Commercials and Announcements
59(52)
Ethical Considerations
61(1)
Lengths and Placement of Commercials and Announcements
62(5)
The ID
63(1)
The PSA
64(3)
Writing Styles
67(1)
Techniques
68(15)
Audience Analysis
69(1)
Familiarization with the Product
69(1)
Appeals
70(8)
Organization of the Commercial or Announcement
78(5)
The Television Storyboard
83(4)
Formats
87(21)
The Straight Sell
87(3)
The Testimonial
90(2)
Humor
92(2)
Music
94(2)
The Dramatization
96(7)
Format Combinations
103(5)
Special Considerations
108(1)
Application and Review
109(2)
News and Sports
111(54)
News
111(43)
Sources of News
111(2)
Style
113(6)
Technique
119(2)
Objectivity
121(2)
Accuracy
123(1)
Personality
124(1)
Organization
124(1)
Format
125(15)
Approach
140(8)
Radio: Audio
148(1)
Television: Visuals
148(1)
Rewriting
149(1)
Special Considerations
150(1)
Legal Considerations
151(3)
Sports
154(9)
Types of Sports Programs
154(1)
Organization
155(3)
The Live Contest
158(5)
Application and Review
163(2)
Features and Documentaries
165(46)
Writing Techniques
168(15)
Form
168(1)
Approach
169(1)
Process
169(1)
Technique
170(1)
The Feature: Application
171(12)
Documentaries
183(7)
Types
183(1)
Point of View (POV)
184(5)
Structure
189(1)
Biographies
190(11)
Minidocumentaries
201(6)
Special Considerations
207(3)
Application and Review
210(1)
Interviews and Talk Programs
211(34)
The Interview
212(14)
Types
212(1)
Preparation
213(5)
Research
218(1)
Format
219(4)
Structure
223(2)
Technique
225(1)
Production Considerations
225(1)
Format Tips
226(3)
The Entertainment Interview
226(1)
The News Interview
226(3)
Discussion Programs
229(6)
Approach
229(1)
Types
230(5)
Speeches
235(2)
Special Considerations
237(7)
Women's Programs
237(3)
Ethnic Programs
240(4)
Application and Review
244(1)
Music, Variety, and Comedy
245(26)
Music: Radio
246(9)
Format Types
247(1)
Theme
248(3)
Organization and Technique
251(4)
Music: Television
255(6)
Variety and Comedy
261(9)
Program Types
261(1)
Approach and Organization
262(1)
Comedy
263(7)
Application and Review
270(1)
Corporate, Educational, and Children's Programs
271(74)
Corporate Programs Procedure
273(4)
Objectives
273(2)
Treatment or Outline
275(1)
Research
275(1)
Production
276(1)
Evaluation
276(1)
Writing Techniques
277(3)
Application: Video---Internal Training
280(30)
Application: Slides and Audio---Internal Training
310
Application: Video and Film---External Professional
295(6)
Application: Video---Training and Information Series
301(18)
Application: Video---External Information and Public Relations
319(13)
Formal Education Programs
332(6)
Approach
332(1)
Techniques
333(5)
Children's Programs
338(5)
Approach
338(1)
Format
338(1)
Writing Techniques
339(1)
The Manuscript
339(4)
Application and Review
343(2)
The Play
345(66)
Sources
347(2)
Structure
349(1)
Concepts of Playwriting
350(9)
Unity
351(1)
Plot
352(2)
Character
354(2)
Dialogue
356(1)
Exposition
357(1)
Preparation
358(1)
Setting
358(1)
Developing the Script
359(19)
The Treatment, Scenario, or Outline
359(2)
The Script: Analysis
361(17)
Play Analysis
378(17)
The Filmed Play
378(1)
The Taped Play
379(16)
Special Play Forms
395(12)
The Soap Opera
395(2)
The Miniseries
397(1)
The Sitcom
398(1)
The Cartoon
399(1)
Reality Programs
399(8)
Special Considerations
407(3)
The Children's Program
407(1)
Women
408(1)
Racial and Ethnic Stereotyping
408(2)
Problems and Potentials
410(1)
New Media
411(16)
Interactive Technique
415(1)
Approach
416(1)
Process
417(2)
Technique
419(8)
Television
419(1)
Radio
420(1)
Film
421(6)
Professional Opportunities
427(22)
Playwriting
431(3)
Commericals and Copywriting
434(2)
News
436(4)
Corporate Media
440(1)
The Proposal
441(1)
Program Pitch
442(2)
Copyright
444(1)
College Preparation
445(4)
Glossary of Terms and Abbreviations 449(8)
Selected Readings 457(3)
Index 460


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