100 Great Business Ideas: From Leading Companies Around the World

by Kourdi, Jeremy

• ISBN13: 9780462099606
• ISBN10: 0462099601
• Format: Paperback
• Copyright: 2011-04-01
• Publisher: Marshall Cavendish Corp

Summary

Ideas to inspire anyone to start their own business or improve their current one.-- The best business ideas, from the best companies, in one book.-Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.-Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience. Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.Jeremy Kourdi is a business writer and consultant. He is the author of several business books, including The Economist Guide to Business Strategy, A Question of Trust (with Sally Bibb) and Think on Your Feet. He was previously a senior vice-president at The Economist Group.

Author Biography

Jeremy Kourdi is a successful writer and business adviser. During his career he has worked with the Economist Group, HSBC, London Business School, IMD and the Chartered Management Institute.

Table of Contents

Acknowledgments	p. vi
Introduction	p. 1
The ideas
Building customer trust and loyalty	p. 3
Scenario planning	p. 5
Making your employees proud	p. 7
Using customer information	p. 9
The rule of 150	p. 11
Information orientation	p. 13
Franchising	p. 17
Eliminating waste (muda)	p. 19
Customer bonding	p. 21
Psychographic profiling	p. 23
Understanding demography	p. 25
Mass customization	p. 28
Leading "top-down" innovation	p. 30
Social networking and transmitting company values	p. 32
Achieving breakthrough growth	p. 34
Deep-dive prototyping	p. 37
Market testing	p. 40
Empowering your customers	p. 42
Cannibalizing	p. 44
Increasing competitiveness	p. 46
Clustering	p. 48
Highlighting unique selling points (USPs)	p. 50
The experience curve	p. 52
The employee-customer-profit chain	p. 54
Measuring employees' performance	p. 60
Brand spaces	p. 63
Being spaces	p. 65
Increasing accessibility	p. 67
Partnering	p. 69
Bumper-sticker strategy	p. 71
Valuing instinct	p. 73
Building a learning organization	p. 75
Reinvention	p. 78
Corporate social responsibility	p. 80
The tipping point	p. 82
Outsourcing	p. 85
Keeping your product offering current	p. 87
Experiential marketing	p. 89
Information dashboards and monitoring performance	p. 91
Flexible working	p. 94
Redefine your audience	p. 96
Vendor lock-in	p. 98
Turning the supply chain into a revenue chain	p. 100
Intelligent negotiating	p. 102
Complementary partnering	p. 104
Feel-good advertising	p. 106
Innovations in day-to-day convenience	p. 108
Lifestyle brands	p. 110
Being honest with customers	p. 112
Instant recognizability	p. 114
Managing a turnaround	p. 116
Diversity	p. 118
Balancing core and the context	p. 120
Business process redesign	p. 122
Convergence	p. 125
Cross-selling and up-selling	p. 127
Kotter's eight phases of change	p. 129
Business-to-business marketing	p. 132
Employee value proposition	p. 134
Built-in obsolescence	p. 136
Avoiding commoditization	p. 138
Developing employee engagement	p. 140
Managing by wandering about (MBWA)	p. 142
Precision marketing	p. 144
Branding	p. 146
Empowerment	p. 149
Rethinking the budget	p. 151
The buyer's cycle	p. 153
Direct selling	p. 155
Age-sensitive management	p. 157
Three-factor theory	p. 159
Developing Islamic products	p. 162
Support and challenge groups	p. 165
Clear strategy	p. 167
Six-hat thinking	p. 170
Building business relationships	p. 172
Learning together	p. 174
Microfinance	p. 176
Surviving a downturn	p. 178
Innovation culture	p. 180
Resource building	p. 182
Building trust	p. 185
Emotional intelligence	p. 187
The balanced scorecard	p. 189
Developing a sales culture	p. 193
Market segmentation	p. 195
Audacity	p. 197
Silo busting	p. 199
Selling online	p. 201
Value innovation	p. 204
Talent management	p. 206
The leadership pipeline	p. 208
Hardball	p. 210
Web presence	p. 212
Viral marketing	p. 215
Coaching and supervision	p. 217
User-centered innovation	p. 220
Internal promotion and succession planning	p. 222
Developing knowledge and intellectual capital	p. 225
Decision making and the paradox of choice	p. 228
Bibliography	p. 233
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