100 Million Hair Ties and a Vodka Tonic An entrepreneur's story

by Trelles-tvede, Sophie

• ISBN13: 9781912555642
• ISBN10: 1912555646
• Format: Paperback
• Copyright: 2020-09-03
• Publisher: LID Publishing

Summary

“ Why didn’ t I think of that genius idea?” This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede’ s company has sold over 100 million hair ties around the world and turns over $15 million. As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter – the ups and downs, funny and serious moments, of an entrepreneur’ s journey that will inspire others and reveal what it takes to succeed.

Author Biography

Sophie Trelles-Tvede calls herself a ‘ Third Culture Kid’ . She was born in Denmark, went to school in Zurich, studied in England and now works/lives in Munich. After founding invisibobble in 2012, the idea of the spiral hair tie became a true success story. In 2016 Sophie was honoured by Forbes Magazine 30 under 30.