100 Ways to Make Your Business a... | Buy

As the manager of a small business you have to be salesperson, accountant, buyer, visionary, researcher and entrepreneur. Here you'll find help and advice in all these areas and more.

Introduction	p. viii
Making Your Business Work	p. 1
Ideas-the lifeblood of business	p. 2
Researching your ideas	p. 4
Business plans to get ahead	p. 6
Freelancing for business	p. 8
SWOT up on your business	p. 10
Setting rates	p. 12
Choosing professional advisers	p. 14
Niche markets	p. 16
Finding clients	p. 18
Researching your target companies	p. 20
How to sell professional services	p. 22
Checking out a prospect	p. 24
Branding your business	p. 26
Building your brand	p. 28
How to leapfrog your competitors	p. 30
Better by design	p. 32
Profit from ideas	p. 34
Strategic alliances	p. 36
How to use management consultants	p. 38
Upsizing-moving on from freelancing	p. 40
Outsourcing	p. 42
Virtual teams	p. 44
The virtual office	p. 46
Project-based working	p. 48
The B2B marketplace	p. 50
A question of business	p. 52
Finding out what makes your business tick	p. 54
Transform your business	p. 56
Managing Yourself, Managing Others	p. 59
The visionary entrepreneur	p. 60
Entrepreneurship: do you have what it takes?	p. 62
Get creative	p. 64
Management training-Shakespeare's way	p. 66
Motivate yourself	p. 68
Successful negotiating	p. 70
Managing your time to accomplish more	p. 72
Delegation	p. 74
Making the most of temps	p. 76
Multi-tasking made easy	p. 78
How to relax if you work from home	p. 80
Flipping the switch	p. 82
Checking references	p. 84
Employing part-time workers	p. 86
Managing remote employees	p. 88
Handling a freelancer	p. 90
Staff motivation	p. 92
Keeping employees happy	p. 94
Setting and reviewing salary levels	p. 96
Managing soured relationships	p. 98
Presenting and Promoting Yourself and Your Business	p. 101
Raising the profile of your business	p. 102
Ten steps to self-promotion	p. 104
Business cards	p. 106
Buying advertising	p. 108
Making a more powerful presentation	p. 110
Successful exhibiting	p. 112
Event management	p. 114
Networking for success	p. 116
How to develop a business club to boost business	p. 118
Communicate to avoid extinction	p. 120
Mastering the media	p. 122
Getting on the radio	p. 124
Sales and Marketing	p. 127
Successful sales strategies	p. 128
Inexpensive market research	p. 130
Writing effective sales letters	p. 132
Seven steps to successful sales letters	p. 134
How to make a sale	p. 136
Cold calling	p. 138
Sales calls	p. 140
Increased results from customer-focused sales	p. 142
Lasting customer relationships	p. 144
Marketing on a shoestring	p. 146
How to market your business globally	p. 148
Broaden your horizons with international sales	p. 150
Expanding abroad	p. 152
Insuring your deliveries	p. 154
The Internet and its Implications	p. 157
Do I need a website?	p. 158
Real methods for a virtual approach	p. 160
E-commerce	p. 162
Growing an online business	p. 164
E-laws in cyberspace	p. 166
How to begin a web article	p. 168
Bad web 'righting'	p. 170
Email lists	p. 172
Writing emails that work	p. 174
Taking control of your emails	p. 176
The Nuts and Bolts of Running a Business	p. 179
Survival budgets	p. 180
Raising finance	p. 182
Asking the bank for money	p. 184
Asking the bank for money, part 2- CAMPARI	p. 186
Basic bookkeeping tips	p. 188
Cashflow management	p. 190
Cracking down on costs	p. 192
Is your business prepared for the worst?	p. 194
Crisis management	p. 196
Preparing for your annual accounts	p. 198
Tax - keeping records for self-assessment	p. 200
Tax and Christmas gifts	p. 202
Trading status	p. 204
Business insurance	p. 206
Entering into a partnership agreement	p. 208
Partnership agreements in detail	p. 210
Contracts	p. 212
Data protection and business	p. 214
Choosing and renting business premises	p. 216
Enhance your buying power	p. 218
IT - preventing the crash	p. 220
Databases	p. 222
Afterword	p. 225
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