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9780060196219

The 11 Immutable Laws of Internet Branding

by ;
  • ISBN13:

    9780060196219

  • ISBN10:

    0060196211

  • Format: Hardcover
  • Copyright: 2000-04-27
  • Publisher: HarperCollins Publications
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List Price: $21.00

Summary

The maestros of marketing divulge the revolutionary strategies and secrets of turning a company or product into a hot brand on the Internet. Short and to the point, this book offers practical advice for all types of businesses. Photos throughout.

Table of Contents

Introduction 1(8)
The Law of Either/Or
9(16)
The Law of Interactivity
25(10)
The Law of the Common Name
35(18)
The Law of the Proper Name
53(20)
The Law of Singularity
73(10)
The Law of Advertising
83(12)
The Law of Globalism
95(12)
The Law of Time
107(8)
The Law of Vanity
115(16)
The Law of Divergence
131(12)
The Law of Transformation
143(22)
Index 165

Supplemental Materials

What is included with this book?

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