There Are 2 R's in Converrsion!!

by Mace, Anna; Rice, John

• ISBN13: 9781739373108
• ISBN10: 1739373103
• Format: Paperback
• Copyright: 2024-02-08
• Publisher: BookBaby

Summary

"There Are 2 R's in Converrsion!!" is a comprehensive guide for small business owners, managers and marketers, in any industry, looking to optimize their websites and landing pages to successfully convert browsers into buyers or inquiries. Author and marketing expert Anna Mace, takes you through the process, breaking down the concept of conversion into easy-to-understand strategies.
With each letter of CONVERRSION, Mace addresses a different aspect of enhancing conversions, providing valuable insights and actionable techniques. The book starts with C for Copywriting, delving into the art of compelling web content that engages and motivates visitors to act. From writing captivating headlines to creating effective calls-to-action, Mace offers powerful examples and templates for building persuasive copy.
Moving on to O for Objection Beating, the book highlights ways to overcome common objections potential customers may have. Mace explores how to eliminate doubts and instil confidence, ensuring that visitors feel comfortable making a purchase or submitting an inquiry.
The N chapter focuses on Navigation; the importance of a user-friendly and intuitive layouts. Mace provides practical tips for optimizing site navigation, streamlining the browsing experience, and reducing friction points that may hinder conversions.
In chapter V, Mace explores the power of video as a conversion tool. She explains how incorporating videos into your online collateral can increase engagement and build trust with potential customers. She outlines best practice for creating compelling videos that effectively communicate your brand message and value proposition.
E addresses the Eighty/Twenty Rule, a strategy for identifying and focusing on the most impactful aspects of your website or landing page. Mace guides you in prioritizing your efforts based on the 80/20 principle, enabling you to maximize your time and resources to achieve optimal conversions.
R, shines the spotlight on Relationship building. Mace explains how nurturing relationships with visitors can greatly enhance conversion rates. She shares practical techniques for building trust, establishing credibility, and fostering long-term customer loyalty.
But did you know there is another R in Converrsion? Mace reveals this hidden gem, unveiling an essential aspect of conversion that often goes unnoticed. This chapter offers a unique perspective that can greatly impact your conversion rates.
S explores Search Engine Optimization but with a twist. Mace challenges the traditional understanding of SEO and sheds light on effective strategies to drive organic traffic and improve rankings.
In the subsequent chapter, I, it is all about Interaction. Mace demonstrates how actively engaging visitors through various means, such as live chat, social media, and user-generated content, can significantly boost conversions.
O, standing for Opt-in. Mace discusses the importance of capturing visitor info through lead magnets and forms. She shares proven strategies for persuading visitors to provide their contact details, enabling businesses to nurture leads and convert them into customers.
Finally, N is all about Numbers. Mace emphasizes the significance of analysis and tracking key metrics to measure and improve conversion rates. She provides step-by-step instructions on setting up analytics tools and interpreting the data to make informed decisions that drive conversions.
Additionally, the book offers three bonus chapters specifically tailored to e-commerce websites, providing specialized techniques for optimizing conversions.
"There Are 2 R's in Converrsion!!" is not just a theoretical guide; it is a practical manual filled with real-world examples, step-by-step instructions, and proven strategies that are easy to implement. This book will equip you with the knowledge and tools needed to transform your website into a conversion powerhouse. Get ready to skyrocket your online success and watch your business thrive.

Author Biography

Anna Mace is an innovative marketing professional with nearly 20 years of experience in the industry. Over the years, she has built a reputation as a thought leader in marketing and advertising, utilising her innovative mindset and unique approach to drive results for her clients.

Anna has been on a mission to empower owners of small businesses ever since she began her career after accidentally falling into the world of marketing. After completing her BA (Hons) in Law and MA from the University of Cambridge, U.K. as a mature student, she began her marketing career, with her husband after he had been working in the field for several years, by setting up a web development agency in 2006. Later the company evolved into a digital marketing agency before being sold in 2018.

Anna has spearheaded successful web and graphics campaigns for some of the UK's biggest companies and establishments such as ITV and Lucy Cavendish College, Cambridge as well as representing the UK in a government delegation to China as a Young Leader. She has also worked with small start-ups and non-profits, helping them achieve their goals through creative marketing strategies.

Anna's work is with clients in the United States, Australia and here in the UK. She has worked with some of the country's leading growth specialists such as Chris Cardell, Cardell Media, as part of his team and as a Trusted Supplier for Nigel Botterill's Entrepreneurs Circle. In the late noughties, whilst continuing with her marketing agency, she and a business partner ran a function and restaurant venue at a beautiful rural lakeside setting in rural Norfolk for a couple of years. And for the last five years, Anna has operated her consultancy business, specialising in marketing project management. She regularly gives talks to networking groups on various aspects of marketing.

Anna is also a dedicated volunteer having served as a trustee for two charities, a role within the UK justice system, committee member on various local community committees, as a school governor and as an advanced driving instructor.

In her free time, Anna enjoys cooking, NIA (non-impact aerobics), walking and is also a certified firewalking instructor. She lives in Norfolk, UK, with her two sons and shadow (otherwise known as the family dog, Barney).

Anna's creative and innovative approach to marketing has helped many SMEs to achieve their marketing objectives and significantly grow their businesses. Her commitment to small business empowerment and helping others to lead fulfilling lives makes her a valuable member of her community, and to those she works with.