The 2004 Presidential Campaign A Communication Perspective

by Denton, Robert E., Jr.; Edwards, Janis L.; Friedenberg, Robert V.; Gronbeck, Bruce E.; Holloway, Rachel; Jones, Jeffrey P.; Kaid, Lynda Lee; Kenski, Henry C.; Kenski, Kate; Smith, Craig Allen; Stokes, Ashli Quesinberry; Stuckey, Mary E.; Trent, Judith S.;

• ISBN13: 9780742535701
• ISBN10: 0742535703
• Format: Hardcover
• Copyright: 2005-07-28
• Publisher: Rowman & Littlefield Publishers

Summary

Political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from 527 groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process, conventions, social and political contexts, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how we collect political bits of communication that comprise our voting choices, worldviews, and legislative desires. Visit our website for sample chapters!

Table of Contents

Surfacing in 2004 : the democrats emerge	p. 1
Political conventions of 2004 : a study in character and contrast	p. 29
Presidential campaign films in a televisual convention environment : the example of 2004	p. 75
The 2004 presidential debates	p. 93
Candidate strategies in the 2004 presidential campaign : instrumental choices faced by the incumbent and his challengers	p. 131
Swinging the vote in the 2004 presidential election	p. 153
First ladies in waiting : the fight for rhetorical legitimacy on the 2004 campaign trail	p. 167
The shadow campaign in popular culture	p. 195
Campaign 2004 developments in cyberpolitics	p. 217
The main frame : assessing the role of the Internet in the 2004 U.S. presidential contest	p. 241
Religion, evangelicals, and moral issues in the 2004 presidential campaign	p. 255
Videostyle in the 2004 presidential advertising	p. 283
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