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9781418011604

2D Visual Basics For Designers

by ; ;
  • ISBN13:

    9781418011604

  • ISBN10:

    1418011606

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2006-09-18
  • Publisher: CENGAGE Delmar Learning

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Supplemental Materials

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Summary

2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.

Author Biography

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey Prof. Rose Gonnella is a board member of the Art Directors Club of New Jersey (ADCNJ) and a coordinator of the ADCNJ/Kean University Thinking Creatively Conference Steven Brower is faculty of the School of Visual Arts, Marywood University, and Kean University

Table of Contents

Foreword 1(2)
John Gall
Preface 3(5)
Introduction 8(7)
Part I. ELEMENTS OF COMPOSITION
15(134)
Format
16(15)
Line
31(27)
Shape
58(19)
Color
77(31)
Texture and Pattern
108(22)
Type
130(19)
Part II. PRINCIPLES OF COMPOSITION
149(82)
Balance
150(26)
Visual Hierarchy
176(16)
Rhythm
192(18)
Unity
210(21)
Part III. COMPOSITION, ILLUSION, AND SCREEN-BASED MEDIA
231(62)
Proportion and Scale
232(10)
Illusion of Depth
242(21)
Illusion of Motion
263(16)
Motion for Screen-Based Media
279(14)
Part IV. MESSAGE AND COMMUNICATION
293(24)
Message and Communication
294(23)
Conclusion 317(2)
Glossary 319(10)
Bibliography 329(1)
Subject Index 330(7)
Agencies, Clients, Creative Professionals, and Studios Index 337

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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