did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9789881762153

400 Million Customers

by ;
  • ISBN13:

    9789881762153

  • ISBN10:

    9881762154

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2008-10-01
  • Publisher: Earnshaw Books
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $21.32

Summary

Probably the best selling book on doing in business in China ever - and undoubtedly the best ever written - Carl Crow's 400 Million Customers is both amusing and informed. First published in 1937, 400 Million Customers is the distillation of the experiences of one of the most successful foreign businessmen ever to wash up on the China coast. Crow brilliantly explains the eternal truths about doing business in the Middle Kingdom. Enhanced with a foreword by Carl Crow expert and admirer, Paul French.

Author Biography

Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He then started his own advertising agency that made him wealthy and revolutionized advertising and brand management in China. He was one of the most prominent foreigners in China during the era between the world wars.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program