50 Trade Secrets of Great Design Packaging

by Cliff, Stafford

• ISBN13: 9781564968722
• ISBN10: 1564968723
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-03-01
• Publisher: Rockport Pub

Summary

50 Trade Secrets of Great Design: Packaginglooks behind the scenes at fifty commercial product package designs, revealing how designers work with clients from concept to completion. A wealth of working drawings, computer visuals, thumbnail sketches, and color photographs demonstrate the formation of each concept and how the final design was executed.

Author Biography

Stafford Cliff Studied Art. Design and Photography in Adelaide, Australia Before Moving to London to Join the Conran Design Group

Table of Contents

Introduction	8	(2)
PACKAGING DESIGNS
Vosene Tin Horse Design	10	(4)
Maggie Beer Ian Kidd Design	14	(2)
Halfords Lippa Pearce Design Ltd	16	(6)
Calvert's Cocktail Mix Louise Fili	22	(4)
Lucozade NRG Fox Design	26	(4)
Travelight Tammy Kustow	30	(2)
Beantown Soup Co Louise Fili	32	(2)
Boots Herbal Trickett & Webb Ltd	34	(4)
Bend in the River Blackburn's Ltd	38	(4)
Hydro Landor Associates	42	(4)
Frutte Tucker Design Pty Ltd	46	(4)
Mondeo Hornall Anderson Design Works, Inc.	50	(4)
Boots Aromatherapy Trickett & Webb Ltd	54	(4)
Chivas Brothers Sedley Place	58	(4)
Superga Pentagram Design Limited	62	(6)
Alta Hornall Anderson Design Works, Inc.	68	(4)
Virgin Vie Dieter Bakic Design GmbH	72	(6)
Black Wattle Ian Kidd Design	78	(2)
Whittard The lan Logan Design Co	80	(6)
Boston Acoustics Crocker Inc.	86	(4)
Gleneagles Blackburn's Ltd	90	(4)
Carluccio's Jonathan Stewart	94	(4)
Premium Lehmann Wines Ian Kidd Design	98	(2)
The Bath House Ltd Horner & Brooks	100	(6)
Starbucks Frappaccino Hornall Anderson Design Works, Inc.	106	(4)
Tony's Freezer Cocktails Tutssels	110	(4)
Barletts Wines Louise Fili	114	(2)
Boaters The lan Logan Design Co	116	(4)
Sparkling Ice Hornall Anderson Design Works, Inc.	120	(4)
W H Smith Stationery Trickett & Webb Ltd	124	(4)
Dewars Tutssels	128	(4)
Conran Collection Studio Myerscough	132	(6)
Crabtree & Evelyn Peter Windett & Associates	138	(6)
Heals Pyott Design	144	(6)
Nikon Brewer Riddiford Design Consultants	150	(6)
Secret Weapon Turner Duckworth Ltd	156	(6)
Ballantine Purity Micheal Peters Ltd	162	(6)
Bond, James Bond Desgrippes Gobe & Associates	168	(4)
Fedrigoni Trickett & Webb Ltd	172	(2)
Kyusu Jupiter Design Limited	174	(4)
Sun Essentials Hutton & Partners	178	(4)
Monsoon Dia	182	(6)
Remington Coley Porter Bell	188	(4)
BP Visco Tin Horse Design	192	(4)
Seattle Coffee Wickens Tutt Southgate	196	(6)
Superdrug Multi Vitamins Turner Duckworth Ltd	202	(4)
Joy Kevin Gould	206	(2)
Fabris Lane Hutton & Partners	208	(4)
Chocca Mocca Acrobat Design Consultants	212	(4)
Giro Giro Sport Design	216	(4)
Directory	220