The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-01-07
  • Publisher: McGraw-Hill Education
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Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you wantEverybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.Activating one or more of the other person's triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations.Just say "YES" to success."7 Triggers to Yesis a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life." --From the review by Melissa F. Thompson, project manager/instructional designer, inTraining Magazine

Author Biography

Russell H. Granger is the founder of ProEd, a training consultancy that specializes in management, sales, service, and productivity courses for a wide variety of industries across the world.

Table of Contents

The Awesome Power of Persuasion Winners and Losers Persuasion—
Then and Now What’s the Breakthrough Decision
Management Persuasion Powerhouses
Triggering YES Friendship
Trigger Authority
Trigger Consistency
Trigger Reciprocity
Trigger Contrast
Trigger Reason
Why Trigger
Hope Trigger Persuasion Goals
Persuasive Communication
Persuasive Presentations Resolving Resistance Getting Commitment Wrap
Table of Contents provided by Publisher. All Rights Reserved.

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