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8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

by Viselman, Kenn

ISBN13: 9780071362412
ISBN10: 007136241X
Edition: 1st
Format: Hardcover
Copyright: 2000-01-01
Publisher: MCGRAW HILL BOOK COMPANY

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1. 8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top > ISBN13: 9780071362412

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Summary

Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids’ entertainment into a merchandising bonanza.

Preface: The Story of The itsy bitsy

Entertainment Company

Prologue

Introduction

xix

Acknowledgments

xxiii

Focus

(26)

Managing Expectations

(24)

Separating the Believers from the Non-Believers

(28)

Be a Non-Traditionalist

(22)

Who Is the End User?

101

(16)

Promotion, Promocion, Promotionae

117

(24)

Understand Your Universe

141

(24)

Make Leaders out of Your Followers

165

(16)

Epilogue

181

Supplemental Materials

What is included with this book?

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8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

Summary

Table of Contents

Supplemental Materials

Rewards Program