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9780071362412

8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

by
  • ISBN13:

    9780071362412

  • ISBN10:

    007136241X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2000-01-01
  • Publisher: MCGRAW HILL BOOK COMPANY
  • Purchase Benefits
List Price: $21.95

Summary

Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids’ entertainment into a merchandising bonanza.

Table of Contents

Preface: The Story of The itsy bitsy
Entertainment Company ix
Prologue xi
Introduction xix
Acknowledgments xxiii
Focus
1(26)
Managing Expectations
27(24)
Separating the Believers from the Non-Believers
51(28)
Be a Non-Traditionalist
79(22)
Who Is the End User?
101(16)
Promotion, Promocion, Promotionae
117(24)
Understand Your Universe
141(24)
Make Leaders out of Your Followers
165(16)
Epilogue 181

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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