did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781621536543

About Design

by ; ;
  • ISBN13:

    9781621536543

  • ISBN10:

    1621536548

  • Format: Paperback
  • Copyright: 2018-10-02
  • Publisher: Allworth Pr
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $19.99 Save up to $0.60
  • Buy New
    $19.39

    THIS IS A HARD-TO-FIND TITLE. WE ARE MAKING EVERY EFFORT TO OBTAIN THIS ITEM, BUT DO NOT GUARANTEE STOCK.

Supplemental Materials

What is included with this book?

Summary

Here is a definitive, expansive observational, and knowledge-infused treatise that is expected to be particularly engaging for students and educators as well as for design practitioners.

About Design offers an enlightening and opinionated, albeit concise, excursion concerning many facets of the field of design. It emphasizes the discipline of graphic design, while incorporating a taste of the author’s makeup. The content will tempt any readers who may be marginally inquisitive concerning visual art, design, and the web of “creativity.”

This informative, and sometimes scrappy, expedition is founded on the author’s fifty-five years’ entrenchment in design practice and higher education. Consequently, there are many pointed and sometimes novel perspectives, but it is essentially grounded on the commonly acknowledged doctrines that exist within the field. Some of the particular chapter topics deal with:
  • Defining the elements of visual form
  • An analysis of the concepts of aesthetics and creativity
  • Establishing some usable guidelines for effective designing
  • Outlining many factors that are involved with design education, including a sketch of its history
  • Miscellaneous related subjects, such as considerations of what makes something exceptional

The aforementioned themes, along with others, are interspersed with interludes that challenge certain long-held assumptions, provide contextual references, offer insights and suggest some fresh ways to analyze how we see, choose, inspire, and do.

Author Biography

Gordon Salchow is Professor Emeritus at the University of Cincinnati’s College of Design, Architecture, Art, and Planning. He is recognized as a pioneer of modern graphic design education in America, having conceived and then orchestrating the philosophy and the components’ structure of its comprehensive and influential professional program. Gordon has been a prolific guest-lecturer, designer, author, and awards recipient. He was past Vice President of Education for the AIGA/National as well as having been named as an AIGA Fellow and has served on numerous panels, including the National Endowment for the Arts. The author resides in Cincinnati, Ohio.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program