Above the Fold: Understanding the Principles of Successful Web Site Design

by Miller, Brian D.

• ISBN13: 9781440336669
• ISBN10: 1440336660
• eBook ISBN(s): 9781440336683
• Additional ISBN(s): 9781440308420
• Edition: Revised
• Format: Paperback
• Copyright: 2014-09-13
• Publisher: SIMON & SCHUSTER
• More Book Details

Summary

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

• PLAN
  Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
• DESIGN
  The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
• OPTIMIZE
  Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Author Biography

An Adams Media author.