The Admission Essay: Your First Marketing Test | p. 9 |
Marketing yourself in your essay | p. 11 |
How this book helps you write successful essays | p. 12 |
Essays do make a difference | p. 14 |
Executive Summary: The Application | p. 17 |
Getting into business school | p. 19 |
Application overview | p. 19 |
How many schools do I apply to? | p. 21 |
What happens inside the admission office | p. 21 |
Why you should apply early | p. 22 |
Be a smart shopper | p. 24 |
Admission Officer Roundtable: The Admission Process | p. 25 |
Inside the admission process | p. 27 |
What qualities do you look for when selecting students? | p. 27 |
What common mistakes do students make with recommendations? | p. 32 |
What are students surprised to learn about the admission process? | p. 33 |
Interview mistakes | p. 34 |
What advice do you have for students applying to business school? | p. 36 |
Will gimmicks give you an edge? | p. 37 |
The Essay Writing Workshop | p. 39 |
Finding the perfect topic | p. 41 |
Brainstorming a topic begins with you | p. 42 |
Keep asking why | p. 44 |
Eliminating bad topics | p. 45 |
Like a fine wine, let your applications age over time | p. 45 |
Share your ideas with a friend | p. 47 |
Aim to be unique | p. 47 |
For good or bad news, use the optional essay | p. 48 |
Use the thumb test | p. 49 |
Take the passion test | p. 50 |
Time to write | p. 50 |
Admission Officer Roundtable: The Essay | p. 51 |
What makes an essay successful | p. 53 |
How important is the essay in the business school admission process? | p. 53 |
What are the qualities of a good business school admission essay? | p. 55 |
What common mistakes do students often make on the essay? | p. 58 |
What are students surprised to learn about what you are looking for? | p. 60 |
What advice do you have for students writing their essays? | p. 62 |
What are some of the essay topics that just don't work? | p. 64 |
The 25 Most Common Essay Writing Mistakes | p. 65 |
Essays: Why Do you Want an MBA? | p. 75 |
Essays: Why Attend Our School? | p. 94 |
Essays: What Do You Offer? | p. 109 |
Essays: Leadership | p. 121 |
Essays: Achievements | p. 133 |
Essays: Overcoming Obstacles | p. 151 |
Essays: Teamwork | p. 161 |
Essays: A Day-In-Your-Life | p. 169 |
Essays: Cross-Cultural Experiences | p. 175 |
Essays: Extracurricular Activities | p. 183 |
Essays: Most Valuable Possession | p. 189 |
Essays: Defining People and Moments | p. 193 |
Essays: Passions | p. 201 |
Essays: The Optional Essay | p. 205 |
Finishing Touches | p. 213 |
Finding three types of editors | p. 215 |
Recycling | p. 216 |
Parting words | p. 216 |
Business school is more than an education | p. 217 |
Contributors and Organizations | p. 218 |
About the Authors | p. 224 |
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