Achieving Excellence in Your Coaching Practice: How to Run a Highly Successful Coaching Business

by McMahon; Gladeana

• ISBN13: 9781583918968
• ISBN10: 1583918965
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2006-01-24
• Publisher: Routledge

Summary

What are the essential skills needed to set up and run a successful coaching practice? Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals. Achieving Excellence inYour Coaching Practiceprovides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to: market your business, manage your resources, assess risk, and promote a professional image. Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.

Author Biography

Gladeana McMahon is a Vice President and Fellow of the Association for Coaching and a Fellow of the British Association for Counselling and Psychotherapy.

Table of Contents

Preface	ix
Introduction	1	(2)
PART 1 Being self-employed	3	(42)
1 Why do you want to be self-employed?	5	(5)
2 Are you personally suited to being a coach?	10	(7)
3 Dealing with self-employment	17	(28)
PART 2 Making your business work	45	(46)
4 Causes of success vs. failure	47	(16)
5 Business planning, and why it is crucial	63	(19)
6 Business essentials	82	(9)
PART 3 Money matters	91	(32)
7 Basic finance	93	(7)
8 Systems and administrative principles	100	(11)
9 Other financial matters	111	(12)
PART 4 Selling your services	123	(38)
10 Marketing	125	(17)
11 Image	142	(9)
12 Building a referral network	151	(4)
13 Converting enquiries	155	(6)
PART 5 Going into business	161	(56)
14 Creating the right environment	163	(13)
15 Time management	176	(5)
16 What does it mean to be a professional coach?	181	(15)
17 Coaching and the law	196	(4)
18 How competent are you?	200	(8)
19 Keeping records	208	(7)
20 Referral issues for coaches	215	(2)
Postscript	217	(2)
References	219	(2)
Recommended reading	221	(1)
Useful contacts and websites	222	(9)
Index	231