did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780415171908

The Active Consumer

by ;
  • ISBN13:

    9780415171908

  • ISBN10:

    0415171903

  • Format: Hardcover
  • Copyright: 1998-07-28
  • Publisher: Routledge

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $215.00 Save up to $178.49
  • Rent Book $135.45
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

Table of Contents

List of figures
xi(1)
List of tables
xii(1)
List of contributors xiii
1 Introduction
1(18)
MARINA BIANCHI
PART I The hedonics of taste: utility, novelty and change 19(68)
2 Choice without utility? Some reflections on the loose foundations of standard consumer theory
21(25)
FABIO RANCHETTI
3 Economic change, choice and innovation in consumption
46(18)
DAVIDE GUALERZI
4 Taste for novelty and novel tastes: the role of human agency in consumption
64(23)
MARINA BIANCHI
PART II Consumers as producers and problem solvers: consumption capabilities 87(54)
5 Cognition and innovation
89(18)
BRIAN J. LOASBY
6 The organization of consumption
107(15)
RICHARD N. LANGLOIS
METIN M. COSGEL
7 Consumer goals as journeys into the unknown
122(19)
PETER E. EARL
PART III Adoption and diffusion of new goods: illustrative analyses 141(72)
8 Work and the sirens of consumption in eighteenth-century London
143(31)
HANS-JOACHIM VOTH
9 Silk purses out of sows' ears: mass rarefaction of consumption and the emerging consumer-collector
174(24)
GUIDO GUERZONI
GABRIELE TROILO
10 Novelty, imitation and habit formation in a Scitovskian model of consumption
198(15)
S. ABU TURAB RIZVI
RAJIV SETHI
PART IV Consumption and communication 213(45)
11 Consumption in postmodernity: social structuration and the construction of the self
215(21)
LIISA UUSITALO
12 On the consumption of signs
236(22)
MICHAEL HUTTER
Index 258

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program