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Summary

Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically "jump the gap" between their organization's current analytical capabilities and where they need to be.

Step by step, Michele Chambers and Thomas Dinsmore help readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. They show how to:

Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy
Link key business objectives with core characteristics of your organization, value chain, and stakeholders
Take advantage of game changing opportunities before competitors do
Effectively integrate the managerial and operational aspects of analytics
Measure performance with dashboards, scorecards, visualization, simulation, and more
Prioritize and score prospective analytics projects
Identify "Quick Wins" you can implement while you're planning for the long-term
Build an effective Analytic Program Office to make your roadmap persistent
Update and revise your roadmap for new needs and technologies

This advanced text will serve the needs of students and faculty studying cutting-edge analytics techniques, as well as experienced analytics leaders and professionals including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and many line-of-business executives.

Author Biography

MICHELE CHAMBERS (Charlotte, NC), an entrepreneurial executive with 25 years of technology experience, serves as Chief Strategy Officer at Revolution Analytics, which delivers a commercial, enterprise ready R platform for high performance analytics. There, she is responsible for corporate strategy, product management and product marketing. She was formerly General Manager & Vice President of Big Data Analytics at IBM, where she successfully launched several lines of businesses, including the Advanced Analytic Solutions at Netezza that drove $80M in revenue in just six months. The co-author of Big Data Big Analytics, she holds an MBA from Duke.

THOMAS DINSMORE (Newton, MA) is Director of Product Management at Revolution Analytics. Until recently, he served as Analytics Solution Architect on the IBM Big Data Advanced Analytic Solutions team. Dinsmore has 25+ years of experience in predictive analytics, and has led or contributed to pioneering analytic solutions for organizations including AT&T, Banco Santander, Citbank, Dell, J.C.Penney, Monsanto, Morgan Stanley, Office Depot, Sony, Staples, United Health Group, UBS and Vodafone.

1. Analytics Can Supercharge Your Business Strategy

2. A Glimpse into the Analytics Era

3. The Analytics Era

4. The Analytics Maturity Model is Dead

5. Analytic Applications

6. Analytic Tools and Methods

7. Analytic Enablers

8. Prerequisites

9. Enumerate Business Activities

10. Identify Analytic Opportunities

11. Detail Analytic Projects

12. Summarize Analytic Projects

13. Prioritize Analytic Projects

14. Quick Wins

15. The Analytic Program Office

16. Measuring Success

17. Updating and Revising the Roadmap

18. Conclusion

The definitive, university-level guide to advanced business analytics methodologies for every sophisticated student, researcher, and practitioner

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.