Advanced Theory and Practice in Sport Marketing

by Schwarz, Eric C.

• ISBN13: 9780415518482
• ISBN10: 0415518482
• Edition: 2nd
• Format: Paperback
• Copyright: 2012-08-16
• Publisher: Routledge

Summary

The field of sport marketing is infused in virtually all aspects of sport management. As such, it is inevitable that many students will be involved in some aspect of sport marketing during their career. This book is being published with the sport management educator and student in mind by going beyond introductory marketing and striving to expand the knowledge of the student with advanced marketing theory related to: ethics and social responsibility market research and information systems consumer behavior product and logistical management sales, retail, and e-marketing management communication management, promotions, advertising and sponsorship social media and networking international and global marketing emerging sociological concepts. This book also focuses on the application of theory in real-world situations. Academics often talk about what goes on in the field of sport marketing based on limited practical experience. Advanced Theory and Practice in Sport Marketingpublishes what goes on in the real world of sport marketing by having its chapters co-written by professionals in the field. These insights allow lecturers and students to better study life in the sport marketing profession