Advances in Business and Management Forecasting

by Lawrence, Kenneth D.

• ISBN13: 9781848555488
• ISBN10: 1848555482
• Format: Hardcover
• Copyright: 2009-05-29
• Publisher: Jai

Summary

Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications and practitioner-oriented publication.

Table of Contents

List of Contributors	p. ix
Editorial Board	p. xiii
Financial Applications
Competitive Set Forecasting in the Hotel Industry with an Application to Hotel Revenue Management	p. 3
Predicting High-Tech Stock Returns with Financial Performance Measures: Evidence from Taiwan	p. 15
Forecasting Informed Trading at Merger Announcements: The Use of Liquidity Trading	p. 37
Using Data Envelopment Analysis (DEA) to Forecast Bank Performance	p. 53
Marketing and Demand Applications
Forecasting Demand Using Partially Accumulated Data	p. 65
Forecasting New Adoptions: A Comparative Evaluation of Three Techniques of Parameter Estimation	p. 81
The Use of a Flexible Diffusion Model for Forecasting National-Level Mobile Telephone and Internet Diffusion	p. 93
Forecasting Household Response in Database Marketing: A Latent Trait Approach	p. 109
Forecasting Methods and Evaluation
A New Basis for Measuring and Evaluating Forecasting Models	p. 135
Forecasting Using Internal Markets, Delphi, and Other Approaches: The Knowledge Distribution Grid	p. 157
The Effect of Correlation Between Demands on Hierarchical Forecasting	p. 173
Other Application Areas of Forecasting
Econometric Count Data Forecasting and Data Mining (Cluster Analysis) Applied to Stochastic Demand in Truckload Routing	p. 191
Two-Attribute Warranty Polices Under Consumer Preferences of Usage and Claims Execution	p. 217
A Dual Transportation Problem Analysis for Facility Expansion/Contraction Decisions: A Tutorial	p. 237
Make-to-Order Product Demand Forecasting: Exponential Smoothing Models with Neural Network Correction	p. 249
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