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9781612097015

Advances in Business and Management

by
  • ISBN13:

    9781612097015

  • ISBN10:

    1612097014

  • Format: Hardcover
  • Copyright: 2011-10-25
  • Publisher: Nova Science Pub Inc
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List Price: $195.00

Summary

This book presents topical research in the study of business and management techniques from across the globe. Topics discussed include a study of alternative energy sources and their impact on sustaining economic growth; terrorism insurance and international business; compulsory licensing of patents; technology internationalization; marketing mix strategies on impulse purchases; behavioral accounting; multinational corporations and the quest for legitimacy; heterogenous competition in a differentiated duopoly and the Parameterized Expectations Algorithm (PEA) business model design and implementation.

Table of Contents

Preface
Business in Energy, Economy, Environment Cost Management, & Sustainable Development
Terrorism Insurance & Reinsurance: Regulation, Coverage, Scope & Practical Contemporary Impact
Compulsory Licensing of Patents: A Primer
The Intensity & Geographical Amplitude of the International Generation of Technology
The Influence of Marketing Mix Strategies on Impulse Purchase Intention in a Festival Setting
Behavioral Accounting: Shifting Away from Techniques to People
Deliberative Democracy & Corporate Citizenship: Multinational Corporations & the Quest for Legitimacy
Heterogenous Competition in a Differentiated Duopoly with Behavioral Uncertainty
The PEA-Toolbox, a MATLAB Model-Independent Implementation of the Parameterized Expectations Algorithm
Index
Table of Contents provided by Publisher. All Rights Reserved.

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