Advances in Telephone Survey Methodology

by Lepkowski, James M.; Tucker, N. Clyde; Brick, J. Michael; de Leeuw, Edith D.; Japec, Lilli; Lavrakas, Paul J.; Link, Michael W.; Sangster, Roberta L.

• ISBN13: 9780471745310
• ISBN10: 0471745316
• Edition: 1st
• Format: Paperback
• Copyright: 2007-11-27
• Publisher: Wiley-Interscience

Summary

Technology has changed substantially how survey firms collect data, from universal application of computer assistance to devices to record verbatim responses during interviews. The goals of the book are to bring together both the state-of-the-art research and everyday practical applications that are concerned with telephone survey methodology in order to stimulate further discussion. It will be an integrated volume representing theoretical, methodological and statistical contributions to the field.

Author Biography

James M. Lepkowski, PhD, is Professor of Biostatistics and Research Professor at the Institute for Social Research at the University of Michigan. CLYDE TUCKER, PhD, is Senior Survey Methodologist at the U.S. Bureau of Labor Statistics in Washington, D.C. J. MICHAEL BRICK, PhD, is Director of the Survey Methods Unit at Westat, Inc., in Rockville, Maryland. EDITH D. de LEEUW, PhD, is Associate Professor in the Department of Methodology and Statistics at Utrecht University in the Netherlands. LILLI JAPEC, PhD, is Senior Statistician at Statistics Sweden. PAUL J. LAVRAKAS, PhD, is Vice President and Senior Research Methodologist at Nielsen Media Research in New York, New York. MICHAEL W. LINK, PhD, is Senior Survey Methodologist at the Centers for Disease Control and Prevention in Atlanta, Georgia. ROBERTA L. SANGSTER, PhD, is Research Statistician at the U.S. Bureau of Labor Statistics in Washington, D.C.

Table of Contents

Contributors	p. xi
Perspectives on Telephone Survey Methodology
Telephone Survey Methods: Adapting to Change	p. 3
Sampling and Estimation
Sampling and Weighting in Household Telephone Surveys	p. 29
Recent Trends in Household Telephone Coverage in the United States	p. 56
The Influence of Mobile Telephones on Telephone Surveys	p. 87
Methods for Sampling Rare Populations in Telephone Surveys	p. 113
Multiplicity-Based Sampling for the Mobile Telephone Population: Coverage, Nonresponse, and Measurement Issues	p. 133
Multiple Mode and Frame Telephone Surveys	p. 149
Weighting Telephone Samples Using Propensity Scores	p. 170
Data Collection
Interviewer Error and Interviewer Burden	p. 187
Cues of Communication Difficulty in Telephone Interviews	p. 212
Oral Translation in Telephone Surveys	p. 231
The Effects of Mode and Format on Answers to Scalar Questions in Telephone and Web Surveys	p. 250
Visual Elements of Questionnaire Design: Experiments with a CATI Establishment Survey	p. 276
Mode Effects in the Canadian Community Health Survey: A Comparison of CATI and CAPI	p. 297
Operations
Establishing a New Survey Research Call Center	p. 317
CATI Sample Management Systems	p. 340
Measuring and Improving Telephone Interviewer Performance and Productivity	p. 359
Telephone Interviewer Voice Characteristics and the Survey Participation Decision	p. 385
Monitoring Telephone Interviewer Performance	p. 401
Accommodating New Technologies: Mobile and VoIP Communication	p. 423
Nonresponse
Privacy, Confidentiality, and Respondent Burden as Factors in Telephone Survey Nonresponse	p. 449
The Use of Monetary Incentives to Reduce Nonresponse in Random Digit Dial Telephone Surveys	p. 471
The Causes and Consequences of Response Rates in Surveys by the News Media and Government Contractor Survey Research Firms	p. 499
Response Rates: How have they Changed and Where are they Headed?	p. 529
Aspects of Nonresponse Bias in RDD Telephone Surveys	p. 561
Evaluating and Modeling Early Cooperator Effects in RDD Surveys	p. 587
References	p. 619
Index	p. 679
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