did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781111528751

Advertising Age The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

by ;
  • ISBN13:

    9781111528751

  • ISBN10:

    1111528756

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-08-15
  • Publisher: Cengage Learning
  • Purchase Benefits
List Price: $38.95

Summary

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program