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9780230216808

Advertising, Commercial Spaces and the Urban

by
  • ISBN13:

    9780230216808

  • ISBN10:

    0230216803

  • Format: Hardcover
  • Copyright: 2010-09-15
  • Publisher: Palgrave Macmillan
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Summary

Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city.

Author Biography

ANNE CRONIN is Senior Lecturer in the Sociology Department at Lancaster University, UK. She has previously published Advertising Myths, Advertising and Consumer Citizenship, and Consuming the Entrepreneurial City (co-edited).

Table of Contents

Introducing Commercial Spaces
The Industry and the City: Knowledge Practices as Commercial Experiments
Mobility, Market Research and Commercial Aesthetics
The Commodity Rhythms of Urban Space
Fabulating Commercial Spaces: Mediation, Texts, and Perception
Perceiving Urban Change in Detroit and Manchester: Space, Time and the Virtual
The Commercial Vernacular of Advertising: Public Space, Commercialisation and Public Address

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