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Advertising : Concept and Copy book cover, ISBN 9780393733860

Advertising : Concept and Copy

by Felton, George

ISBN13: 9780393733860
ISBN10: 0393733866
eBook ISBN(s): 9780393733921
Additional ISBN(s): 9780393731590
Edition: 3rd
Format: Paperback
Copyright: 2013-08-05
Publisher: W. W. Norton & Company

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1. Advertising : Concept and Copy > ISBN13: 9780393733860

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Summary

Advertising: Concept & Copy covers the conceptual process-from developing a smart strategy to executing it with strong, persuasive thinking and writing-with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.

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