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9780415817769

Advertising Explained (RLE Advertising)

by
  • ISBN13:

    9780415817769

  • ISBN10:

    0415817765

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2013-03-20
  • Publisher: Routledge

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Supplemental Materials

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Summary

This work explains the various elements which go to the making of a successful advertising campaign the planning, research and discussion and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explainedcontains 27 illustrations, including a number of most useful diagrams and charts invaluable for day-to-day reference. First published in 1949.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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