Introduction to Advertising Management | |
Advertising in Historical Context | |
Brand Building and Advertising Mgmt | |
Advertising Structure and Processes | |
Strategy and Planning Process in Ad Campaigns | |
Consumer Behaviour and Advertising Research | |
Creative Strategy and Creative Development | |
Media Strategy and Planning | |
Digital Advertising (new chapter) | |
Agency Relationships | |
Advertising Classification and Current issues | |
Advertising Laws and Ethics | |
Sales Promotion | |
Public Relations | |
Rural Advertising in India | |
Globalization in Indian Advertising | |
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