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Advertising and Promotion: An Integrated Marketing Communications Perspective [Rental Edition] book cover, ISBN 9781260259315

Advertising and Promotion: An Integrated Marketing Communications Perspective [Rental Edition]

by BELCH

ISBN13: 9781260259315
ISBN10: 1260259315
eBook ISBN(s): 9781260796452
Additional ISBN(s): 9781266149061
Edition: 12th
Format: Hardcover
Copyright: 2021-02-04
Publisher: McGraw-Hill Rental Program
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About This Book

Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition

This comprehensive textbook is a go-to resource for students and educators in the field of marketing communications. It provides a detailed exploration of advertising and promotion principles, reflecting the dynamic and revolutionary changes in the history of marketing communications.

Who Uses It?

Primarily, this book is used by students and instructors in marketing communications courses at the college and university levels. It is also a valuable resource for professionals looking to understand and apply integrated marketing communications strategies in their careers.

History and Editions

The 12th edition of Advertising and Promotion: An Integrated Marketing Communications Perspective has been updated to address user feedback, incorporating the latest research and discussions in the field of marketing communications. This edition includes extensive innovative updates to reflect the digital evolution and its implications for marketers. It demonstrates the applicability of the content to the real world of marketing communications via real-life examples.

Author and Other Works

George E. Belch is the author of Advertising and Promotion: An Integrated Marketing Communications Perspective. George Belch is known for his expertise in marketing communications and his ability to explain complex concepts clearly and simply. He has written several other books on marketing communications, contributing significantly to the field.

Key Features

Comprehensive Coverage: The book covers core concepts in advertising and promotion, including detailed explanations and examples.
Real-World Applications: It demonstrates the applicability of the content to real-world marketing scenarios.
Digital Evolution: The text reflects the dynamic changes in digital marketing, ensuring that it remains current and relevant.
Innovative Updates: The 12th edition includes extensive updates to digital support packages, such as Connect and SmartBook 2.0.

Detailed Information

ISBNs and Formats

Hardcover: ISBN-13: 9781260259315
eTextbook: ISBN-13: 9781260259322
Rental Options: Various rental durations available from different retailers

Publication Details

Publisher: McGraw Hill
Publication Date: 2020
Number of Pages: Varies by edition
Language: English

Other Editions and Formats

10th Edition: Available through McGraw Hill and other retailers

11th Edition: Available through McGraw Hill and other retailers

12th Edition: Available through McGraw Hill and other retailers

Related ISBNs:

9781260259322 (eTextbook)
1260259321 (eTextbook)
126025933X (Rental Edition)
1260259348 (International Edition)

This detailed information section provides a quick reference for all the available formats and sources for Advertising and Promotion: An Integrated Marketing Communications Perspective, making it easier to find and access the book in the preferred format.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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