Advertising, Promotion, and other aspects of Integrated Marketing Communications book cover, ISBN 9780357983973

Advertising, Promotion, and other aspects of Integrated Marketing Communications

by Andrews, J. Craig; Shimp, Terence
  • ISBN13: 9780357983973
  • ISBN10: 0357983971
  • eBook ISBN(s): 9780357984048, 9798214048345
  • Additional ISBN(s): 9781337282659
  • Edition: 11th
  • Format: Paperback
  • Copyright: 2024-10-09
  • Publisher: Cengage Learning

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