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9781932024623

Advertising Ratios & Budgets 2009: Historical and Forecasted Advertising Budgets and Ratios Covering the Peiord 2002 - 2009

by
  • ISBN13:

    9781932024623

  • ISBN10:

    193202462X

  • Format: Paperback
  • Copyright: 2009-06-15
  • Publisher: Schonfeld & Assoc
  • Purchase Benefits
List Price: $395.00
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Summary

The detailed annual report by Schonfeld & Associates, Inc. covers over 4,800 companies and 300 industries with information on 2008 advertising budgets, 2009 ad to sales ratios and ad to gross margin ratios, as well as 2009 and 2010 budgets and growth rate forecasts. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings.

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