Advertising and Societies

by Frith, Katherine Toland; Mueller, Barbara

• ISBN13: 9780820462073
• ISBN10: 0820462071
• Format: Paperback
• Copyright: 2003-04-01
• Publisher: Peter Lang Pub Inc

Summary

New York, Bern, Berlin, Bruxelles, Frankfurt/M., Oxford, Wien. Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Author Biography

Barbara Mueller is Head of the Advertising Sequence at San Diego State University.

Table of Contents

Preface	ix
International Advertising and Globalization	1	(13)
The Globalization Scenario	14	(14)
Advertising and Culture	28	(27)
Advertising's Economic, Political, and Media Environments	55	(30)
Advertising and Regulatory Systems	85	(20)
Global Consumer Issues	105	(13)
Advertising and Representations of ``The Other''	118	(16)
Children as Consumers: The Purchasing Power of the Children's Market	134	(37)
Advertising of Controversial Products	171	(52)
Advertising and Gender Representation	223	(30)
The Commercialization of Societies	253	(23)
The End of Reality	276	(17)
Index	293