What is included with this book?
Preface | |
Marketing in the Aeronautics and Space Industry | p. 1 |
The Individual and Organizational Purchase | p. 23 |
Business Marketing Intelligence | p. 75 |
Market Segmentation and Positioning | p. 115 |
Marketing and Sales Action Plan | p. 147 |
Innovation and Product Management | p. 161 |
Marketing of Services | p. 211 |
Pricing Policy | p. 245 |
Selecting Distribution Channels and Sales Team Management | p. 277 |
Project Marketing | p. 307 |
Communication Policy | p. 327 |
Selecting Media | p. 347 |
Brand Management | p. 399 |
Building loyalty: Maintenance, Customer Training and Offsets | p. 455 |
Alliance Strategies | p. 491 |
Bibliography | p. 529 |
Subject index | p. 533 |
Table of Contents provided by Blackwell. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.