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9780415997713

The African Origins of Rhetoric

by ;
  • ISBN13:

    9780415997713

  • ISBN10:

    0415997712

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-06-08
  • Publisher: Routledge

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Summary

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

Table of Contents

Prefacep. xi
Acknowledgmentsp. xv
Prologuep. 1
"The Blackness Without and the Blackness Within": The Rhetorical Construction of the Africanp. 11
Rhetorical Theory as Background and Contextp. 26
Africa in Rhetorical Scholarshipp. 33
Maat: The Ethical Grounding of the Rhetoric of Ptah-Hotepp. 39
The Rhetoric of Ptah-Hotepp. 44
From Darkness to Lightp. 59
Paradigmatic Framework: Postcolonial Theoryp. 62
Epiloguep. 79
Appendicesp. 103
Notesp. 131
Bibliographyp. 133
Indexp. 139
Table of Contents provided by Ingram. All Rights Reserved.

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