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9780415883870

The African Origins of Rhetoric

by ;
  • ISBN13:

    9780415883870

  • ISBN10:

    0415883873

  • Format: Nonspecific Binding
  • Copyright: 2010-06-04
  • Publisher: Routledge

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Summary

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

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