Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Bruno Gralpois has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. His commitment to successful client/agency partnerships led Bruno to co-founding and serving as principal of Agency Mania Solutions. Before that, he held leadership positions at industry-leading companies like Microsoft and Visa as well as various pre-IPO software companies. His vast experience from both the client and the agency perspective has shaped this push for an industry-wide initiative, backed by industry associations such as the ANA and 4As, to improve understanding and practices in Agency Management. Bruno is an active member of the ANA Faculty of Marketing, facilitating training for the largest brand advertisers and their teams, and helping to build effective advertiser-agency relationships.
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.