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Aim for the Heart: Write for the Ear, Shoot for the Eye : A Guide for TV Producers and Reporters

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  • Format: Hardcover
  • Copyright: 2002-08-01
  • Publisher: Natl Book Network
  • Purchase Benefits
List Price: $29.95


The goal of this book is to help professional broadcast reporters, producers, and photojournalists tell stronger stories. It can serve as a guide for news managers whose job it is to train, coach, and inspire others. Veteran journalist Al Tompkins is Broadcast and Online Group Leader for the Poynter Institute for Media Studies.

Author Biography

Al Tompkins is a broadcast veteran. He is the group leader for Broadcast and Online at the Poynter Institute in St. Petersburg, Florida. Over a span of twenty-five years, Al has worked as a photojournalist, reporter, producer, special projects reporter, special projects director, and news director. He is the winner of the National Emmy, the Robert F. Kennedy Award, seven National Headline Awards, the Japan Prize, the Iris, three Gabriel Awards, and the Clarion Award. His work has been praised with national awards by the National Bar Association and the National Education Association. In addition to teaching at the Poynter Institute, Al frequently teaches writing, storytelling, and ethics in newsrooms and at workshops across America

Table of Contents

Dedication and Acknowledgmentsp. iv
Forewordp. v
Introductionp. vii
Aim for the Heartp. 1
The Shape of the Storyp. 17
Find Memorable Charactersp. 35
Write Inviting Leadsp. 43
Verbs and Adjectivesp. 51
The Art of the Interviewp. 59
Shoot for the Eyep. 83
Tough Calls on Deadline--Ethics and Broadcast Journalistsp. 121
Quick, Get Me Some Disaster Picturesp. 165
The Power of Enterprise Reportingp. 173
Surviving and Thriving in Today's TV Newsroomp. 199
Table of Contents provided by Syndetics. All Rights Reserved.

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