rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9780534534783

Air Transportation : A Management Perspective

by
  • ISBN13:

    9780534534783

  • ISBN10:

    0534534783

  • Format: Paperback
  • Copyright: 1998-06-08
  • Publisher: Brooks Cole
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $95.95

Summary

This is an introductory book written to impart to the student a broad understanding of the air transportation industry and the management functions within an airline, yet its sophisticated and clear treatment of the material permits a wide range of flexibility and to encourage interest in keeping abreast of current information in the field. It presents the basic concepts and problems facing the industry in a straightforward, logical way and promotes student interest by providing up-to-the-minute information in the field.

Table of Contents

Preface xii
PART ONE AN INTRODUCTION TO AIR TRANSPORTATION 3(164)
1 Aviation: An Overview
3(30)
Introduction
4(1)
The Aerospace Industry
4(20)
Characteristics of the Industry
5(2)
Economic Profile of the Industry
7(3)
Industry Suppliers
10(1)
The Government Market
11(2)
The Civil Aviation Market
13(5)
Factors Affecting Commercial Transport Sales
18(4)
General Aviation
22(1)
Related Products and Services
23(1)
The Air Transportation Industry
24(6)
Contribution to the Economy
25(3)
Contribution to Efficient Conduct of Business
28(1)
Impact on Personal and Pleasure Travel Patterns
29(1)
Key Terms
30(1)
Review Questions
30(1)
Suggested Readings
31(2)
2 Historical Perspective
33(60)
Introduction
34(1)
The Formative Period: 1918-1938
35(12)
The Post Office Department Service
35(2)
Contract Mail Service
37(3)
Postmaster General Brown and the Airlines
40(3)
The Turning Point for the Airline
43(3)
The Arrival of the Professional Airline Manager
46(1)
The Growth Years: 1938-1958
47(4)
1938-1945
47(1)
The Postwar Years
48(3)
Maturity-Jets Arrive: 1958-1978
51(3)
Economic Developments Prior to Deregulation
54(4)
Federal Legislation and the Airlines
58(16)
Early Federal Legislation
59(1)
The Air Commerce Act of 1926
60(2)
Additional Air Mail Acts
62(1)
The Civil Aeronautics Act of 1938
63(2)
Economic Functions of the CAB
65(2)
The Federal Aviation Act of 1958
67(1)
The Deregulation Movement
68(3)
The Airline Deregulation Act of 1978
71(3)
Postderegulation Evolution
74(6)
Merger Mania
75(2)
Regional Commuter Airlines
77(1)
New-Generation Airlines
78(2)
General Aviation
80(9)
The Home of General Aviation
80(2)
Mr. Piper and His Cubs
82(1)
The Post-World War II Years
82(2)
The Maturing of General Aviation
84(3)
Business Aviation
87(2)
Key Terms
89(1)
Review Questions
89(2)
Suggested Readings
91(2)
3 Air Transportation: Regulators and Associations
93(34)
Introduction
94(1)
The Department of Transportation
95(7)
The Federal Aviation Administration
97(1)
The Federal Highway Administration
97(1)
The Maritime Administration
98(1)
The St. Lawrence Seaway Development Corporation
98(1)
The Federal Transit Administration
99(1)
The United States Coast Guard
100(1)
The National Highway Traffic Safety Administration
100(1)
The Federal Railroad Administration
101(1)
The Research and Special Programs Administration
101(1)
The Bureau of Transportation Statistics
101(1)
The Federal Aviation Administration
102(9)
Major Responsibilities
103(1)
Other FAA Activities
110(1)
The National Transportation Safety Board
111(5)
Scope and Responsibilities
111(3)
Steps Involved in a Major Accident Investigation
114(2)
Major Aviation Associations
116(8)
Airline-Related Associations
116(1)
Other Airline Associations
117(2)
Aircraft-Manufacturing Associations
119(2)
General Aviation Associations
121(1)
International Aviation Associations
122(2)
Key Terms
124(1)
Review Questions
124(1)
Suggested Readings
125(2)
4 The General Aviation Industry
127(40)
Introduction
128(1)
General Aviation Statistics
129(18)
Factors Affecting General Aviation
131(4)
Uses of Aircraft
135(8)
Airports
143(2)
FAA Services
145(2)
The General Aviation Support Industry
147(7)
The Manufacturers
147(1)
The Aviation Service Industry
148(6)
The Available Market-The Users
154(7)
The Business Market
155(5)
The Personal Market
160(1)
Key Terms
161(1)
Review Questions
162(1)
Suggested Readings
163(4)
PART TWO STRUCTURE AND ECONOMICS OF THE AIRLINES 167(58)
5 The Airline Industry
167(30)
Introduction
168(1)
Structure of the Airline Industry
168(3)
Growth and Regulation
168(3)
Deregulation
171(1)
Major and National Carriers
171(5)
Regional Carriers
176(5)
Early Growth
176(1)
Role of the Regional Air Carrier
177(1)
Code Sharing
178(2)
Flight Equipment
180(1)
Airline Statistics
181(1)
Airline Certification
181(2)
Section 401 Certificates
181(2)
U.S. Air Carrier All-Cargo Certificates Under Section 418
183(1)
Commuter Air Carrier Fitness Determinations Under Section 419
183(1)
Data Collection by the DOT
183(1)
Air Carrier Accounting and Guidance
184(1)
Financial and Statistical Reporting
184(1)
Industry Agreements
184(3)
Identification Codes and Airline Designators
185(1)
Publishing Schedules
185(1)
Interline Agreements
186(1)
Traffic and Financial Highlights: 1960-1996
187(7)
Early 1960s
187(2)
Late 1960s
189(1)
Early 1970s
189(2)
Late 1970s
191(1)
Early 1980s
191(1)
Late 1980s
192(1)
Early 1990s
193(1)
Late 1990s
194(1)
Key Terms
194(1)
Review Questions
194(1)
Suggested Readings
195(2)
6 Economic Characteristics of the Airlines
197(28)
Introduction
198(1)
The Airlines as Oligopolists
199(9)
Number of Carriers and Market Share
199(1)
High Barriers to Entry
200(2)
Economies of Scale
202(1)
Growth Through Merger
203(3)
Mutual Dependence
206(1)
Price Rigidity and Nonprice Competition
207(1)
Other Unique Economic Characteristics
208(7)
Government Financial Assistance
208(1)
High Technological Turnover
209(1)
High Labor and Fuel Expenses
210(1)
The Competitive Advantage of Schedule Frequency
211(1)
Excess Capacity and Low Marginal Costs
212(1)
Sensitivity to Economic Fluctuations
213(1)
Close Government Regulation
214(1)
The Significance of Airline Passenger Load Factors
215(5)
Traffic Peaks and Valleys
216(1)
Capacity Versus Demand
216(3)
Pricing in Relation to Load Factor
219(1)
Key Terms
220(1)
Review Questions
220(1)
Suggested Readings
221(4)
PART THREE MANAGERIAL ASPECTS OF AIRLINES 225(302)
7 Airline Management and Organization
225(48)
Introduction
226(1)
Management
226(5)
Levels of Management
226(3)
Decision Making
229(2)
Functions of Management
231(4)
Planning
231(3)
Organizing
234(1)
Staffing
234(1)
Directing
234(1)
Controlling
235(1)
Organization
235(3)
Principles of Organization Planning
235(3)
Line and Staff Responsibilities
238(1)
The Organizational Chart
238(1)
Staff Departments
239(5)
Finance and Property
239(1)
Information Services
240(2)
Personnel
242(1)
Medical
242(1)
Legal
242(2)
Corporate Communications
244(1)
Economic Planning
244(1)
Line Departments
244(24)
Flight Operations
245(6)
Engineering and Maintenance
251(10)
Contract Maintenance
261(1)
Marketing and Services
261(5)
The Flight-Serving Passengers
266(2)
Key Terms
268(1)
Review Questions
269(1)
Suggested Readings
270(3)
8 Forecasting Methods
273(26)
Introduction
274(1)
The Purpose of Forecasting
274(2)
Analysis
275(1)
Planning
275(1)
Control
275(1)
Forecasting Methods
276(11)
Causal Methods
276(3)
Time-Series or Trend Analysis Methods
279(3)
Smoothing the Variations
282(1)
Accuracy of the Causal Models and Time-Series Forecasts
283(1)
Judgmental Methods
284(3)
Usefulness of Judgmental Methods
287(1)
Key Terms
287(1)
Review Questions
287(1)
Suggested Readings
288(1)
Appendix: Air Marketing Research
289(6)
Appendix: TWA
295(4)
9 Airline Passenger Marketing
299(26)
Introduction
300(1)
Development of the Marketing Concept
300(1)
The Marketing Mix
301(7)
Product
303(1)
Price
304(1)
Promotion
305(1)
Place
306(2)
The Consumer-Oriented Marketing Concept
308(6)
Market Segmentation
309(2)
Intensive Growth Strategies
311(3)
Marketing Strategies Since Deregulation
314(7)
Computerized Reservation Systems (CRSs)
315(1)
Travel Agents
316(1)
Frequent-Flier Programs
317(1)
Business-Class Service
317(1)
Code Sharing
318(1)
Hub-and-Spoke Service
319(2)
Advertising and Sales Promotion
321(1)
Key Terms
321(1)
Review Questions
322(1)
Suggested Readings
323(2)
10 Airline Pricing, Demand, and Output Determination
325(38)
Introduction
326(1)
The Trend in Domestic Passenger Air Fares
327(2)
Pricing and Demand
329(9)
Determinants of Demand
330(1)
Changes in Demand
331(2)
Elasticity of Demand
333(4)
Determinants of Elasticity
337(1)
No-Frills Air Fare and Survey Warfare
338(1)
Types of Passenger Fares
339(1)
The Pricing Process
340(7)
Pricing Strategies and Objectives
341(1)
Pricing Tactics
342(3)
Pricing Analysis
345(1)
The Role of Inventory Management
346(1)
Airline Costs
347(5)
Direct Operating Costs
347(2)
Indirect Operating Costs
349(1)
Nonoperating Costs and Revenues
350(1)
Fixed Versus Variable Costs
351(1)
Pricing and Output Determination
352(6)
Total Costs in the Short Run
353(1)
Load Factor
354(3)
Profit Maximization in the Short Run
357(1)
Key Terms
358(1)
Review Questions
359(2)
Suggested Readings
361(2)
11 Air Cargo
363(28)
Introduction
364(1)
Historical Overview
364(7)
Air Express
365(1)
Overnight Air Express
366(2)
Air Freight
368(1)
The Arrival of Jumbo Jets
368(1)
Types of Carriers
369(2)
Air Cargo Today
371(3)
The Future
374(1)
The Market for Air Freight
375(2)
Types of Air Freight Rates
377(5)
General Commodity Rate
377(1)
Specific Commodity Rates
378(1)
Exception Rates
379(1)
Joint Rates
379(1)
Priority Reserved Air Freight
379(1)
Speed Package Service
380(1)
Container Rates
380(2)
Special Air Freight Services
382(3)
Assembly Services
382(1)
Distribution Service
383(1)
Pickup and Delivery Service
384(1)
Other Specialized Services
384(1)
The Air Cargo Guide
385(1)
Factors Affecting Air Freight Rates
385(2)
Costs of the Service
385(1)
Volume of Traffic
385(1)
Directionality
385(1)
Characteristics of the Traffic
386(1)
Value of the Service
386(1)
Competition
387(1)
Key Terms
387(1)
Review Questions
387(1)
Suggested Readings
388(3)
12 Principles of Airline Scheduling
391(36)
Introduction
392(1)
The Mission of Scheduling
392(3)
Equipment Maintenance
395(4)
Flight Operations and Crew Scheduling
399(2)
Ground Operations and Facility Limitations
401(4)
Schedule Planning and Coordination
405(12)
Traffic Flow
406(1)
Schedule Salability
407(3)
Schedule Adjustments
410(4)
Load-Factor Leverage
414(2)
Putting Together the September Schedule
416(1)
Equipment Assignment and Types of Schedules
417(2)
Hub-and-Spoke Scheduling
419(3)
Advantages of Hub-and-Spoke Systems
420(2)
Disadvantages of Hub-and-Spoke Systems
422(1)
Data Limitations in Airline Scheduling
422(1)
Key Terms
423(1)
Review Questions
424(1)
Suggested Readings
425(2)
13 Fleet Planning: The Aircraft Selection Process
427(34)
Introduction
428(1)
Factors in Fleet Planning
428(10)
The Prederegulation Era
428(1)
The Hub-and-Spoke System
429(1)
Technical Aspects
430(1)
Fleet Rationalization
431(2)
Fleet Commonality
433(1)
Long-Range Aircraft
433(1)
The Trend Toward Leasing
434(3)
Noise Restrictions
437(1)
Design and Development-The Manufacturer's Viewpoint
438(8)
The Boeing Approach
438(3)
Challenges from Airbus
441(4)
Other Factors in Design and Development
445(1)
The Fleet-Planning Process
446(6)
Information Needed
446(2)
The Fleet-Planning Model
448(1)
System Constraints
448(1)
Aircraft Evaluation
449(3)
Tentative Fleet Plan and Financial Evaluation
452(1)
Presentation and Management Approval
452(1)
The Decision to Upgrade or Replace
452(2)
Key Terms
454(1)
Review Questions
454(1)
Suggested Readings
455(1)
Appendix: Fleet Planning at American Airlines
456(5)
14 Airline Labor Relations
461(32)
Introduction
462(1)
The Railway Labor Act and the Airlines
463(6)
The Origin and Provisions of the Labor Relations Act
463(3)
The Collective Bargaining Process
466(2)
Criticism of the Process
468(1)
Historical Overview of Airline Union Activity
469(7)
The Prejet Age
469(2)
The Jet Age
471(4)
Summary: Prederegulation Labor-Management Relations
475(1)
Labor Relations Since Deregulation
476(13)
Elimination of the Automatic Labor-Cost Pass-Through
478(1)
A Period of Labor Unrest: The 1980s
478(5)
The Consolidation Period: 1986 to the Present
483(4)
Future Collective Bargaining Strategies
487(2)
Key Terms
489(1)
Review Questions
489(1)
Suggested Readings
490(3)
15 Airline Financing
493(34)
Introduction
494(1)
Sources of Funds
495(10)
Internal Sources
495(1)
External Sources
496(9)
Sources and Uses of Funds by the U.S. Scheduled Airlines
505(14)
Industry Balance Sheet
507(1)
Sources and Uses of Funds: 1960-Present
507(8)
Funding Sources in the 1990s and Beyond
515(2)
Putting It All Together
517(2)
Cash Management and Financial Planning
519(4)
Cash Flow
520(1)
Cash Budgeting
521(2)
Key Terms
523(1)
Review Questions
523(1)
Suggested Readings
524(3)
PART FOUR THE INTERNATIONAL SCENE 527(30)
16 International Aviation
527(30)
Introduction
528(1)
The Question of Sovereignty in Airspace
528(3)
The Paris Convention of 1919
529(2)
The Havana Convention of 1928
531(1)
International Air Law
531(8)
The Warsaw Convention of 1929
532(1)
The Chicago Conference of 1944
533(6)
The Formation of the IATA
539(1)
The Bermuda Agreement of 1946
539(2)
Three Decades Later: From Bermuda to Deregulation
541(4)
Challenges to the Established Order: The Early 1970s
541(3)
New U.S. Policy in International Aviation: The Late 1970s
544(1)
The Pursuit of Open Skies
545(5)
The International Air Transportation Competition Act of 1979
545(1)
The 1980s
546(3)
Late 1990s Policy
549(1)
Globalization
550(3)
Future Challenges
553(1)
Key Terms
554(1)
Review Questions
554(1)
Suggested Readings
555(2)
Appendix A Career Planning in Aviation 557(20)
Introduction 558(1)
Choosing and Getting Your First Job in Aviation 558(7)
Making a Self-Assessment 558(1)
Examining Career Fields and Job Descriptions 559(4)
Collecting Information 563(1)
Finding Job Openings 563(2)
Cover Letters and the Resume 565(2)
Cover Letters 565(1)
The Resume 565(2)
The Interview 567(10)
The Questions 567(1)
After the Interview 568(9)
Glossary 577(34)
Index 611

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program